Do you believe that social media sites like Facebook, Twitter, MySpace, Flickr, and others are for kids? Many small business owners do and think that they should stay away. But a recent Neilsen study of Twitter uncovered:

Twitterers (a.k.a. Tweeters) are not primarily teens or college students as you might expect. In fact, in February the largest age group on Twitter was 35-49; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience. We found that the majority of people visit Twitter.com while at work, with 62 percent of the combo unique audience accessing the site from work only versus 35 percent that accessed it from home only.

Here is a chart included in their study with the data:

So if you are selling to adults, Twitter just might make sense for you to use as a channel. With the rapid growth in use of Twitter (even Oprah uses it), it’s a channel you shouldn’t ignore…

We’ve been actively searching for success stories for small businesses using social media. As part of our search, we found this great story on activerain.com, a real estate blog! What attracted us initially was the focus on a wine show in Boston… but we were pleasantly surprised to read how the author and a small business owner both benefited by using Twitter!

Here’s the story: A Fun Twitter Success Story! Gary Vaynerchuk Comes to Boston.

We especially liked this part of the story:

This just goes to show the power of Twitter and how it goes beyond people seeing that you’re currently eating a cheeseburger. The true power of Twitter has yet to be uncovered. I mean in this case I got $350 in free passes and Gary saved $1,500. This all started with one simple tweet.

Twitter is quickly becoming a place where business gets done. Don’t miss the opportunity to use this resource before it becomes a pay-per-account service for businesses.