As a business professional, have you ever really stopped to think about the massive audience you have at your fingertips via the world wide web? The web is the status quo for how information is found today. If your child gets sick, is your first trip to the doctor’s office or to your computer? I’m betting for many of you the answer was “computer” because often individuals are able to assess the severity of illness by researching symptoms on the web. There is an absolute overabundance of information at our fingertips. So how can you take advantage of the way people search for information today? In a word, “blog”.

A blog (or web log) is a vehicle by which individuals can spread their expertise across the World Wide Web in the blink of an eye. Potential clients can read your information and advice free of charge; and believe me, they will do just that. As an expert in your field, you inherently possess valuable information that the public wants and needs. Writing a blog is one way for you to quickly and effectively distribute this knowledge to your current clients and perhaps more importantly, potential new clients. Blogging is also an easy way to organically boost your website’s ranking in search engines like Google, Yahoo, Bing and others. One way that search engines rank websites is by content. Having an abundance of relevant content with your name on it spread across the Web and linking back to your website will help you rank higher for the search terms for which your potential clients are searching. Blogging is perhaps the quickest and easiest way to build content, establish yourself as an expert in your field and in return help your website rank higher with the top search engines.

You should consider your blog a mini-website where readers can access a ton of great, relevant content and comment on that information or ask important questions. And if your blog articles are well-written and informative, other websites can link to your blog, making your business a resource for a whole new audience that your website might never have reached. With the resources available today, setting up a blog can be a very simple process that even the least tech savvy of us can handle with relative ease. But if setting up and maintaining a blog is something for which you feel ill-equipped, you can contract it out to companies like ours. Eboot Camp has been setting up and maintaining blogs for clients for almost five years and our staff of expert blog writers are some of the best in the business. As Account Manager for eBoot Camp,, I have personally seen the fantastic results that having a well-written blog can produce. Some of our clients have seen their web traffic increase 10-fold and more since the implementation of their blogs.

The important thing to remember is that a blog, if constructed properly, will act as a portal to your website, funneling traffic from all across the web to your business website. A well-constructed blog will gather information from readers, allowing your company to market to an entirely new audience of potential clients. A good blog will help your company dominate page one in the search engines. Properly written blog articles will position your company as the go-to expert in your field. The potential benefits of a blog are too many to measure. If you think your company can’t afford to invest in a blog, I’m here to tell you that your company can’t afford not to. It is one of the most important tools in which your company can invest that will give you an almost immediate and measurable return on your investment.

My final bit of advice to you before you embark on this new blogging journey is to just go for it. Be yourself and you can’t get this wrong. Don’t assume people aren’t interested in what you have to say. I guarantee there are potential clients waiting to be won over by a sincere business person with an honest and interesting blog. Write about what you know and the clients will follow…maybe not immediately, but they will follow. The more blogging you do, the better you’ll get at this craft. As long as you keep the needs of your clients and potential clients at heart, you won’t get this wrong.

This blog post has been brought to you by the folks at If you’d like more information about blogging or would like to consult with us about becoming a client, visit our website or email If you’re looking for a great resource to help you get started, check out Corey Perlman’s book, ebootcamp.