Press releases are a great way to get news about you or your business out to a local or national audience. A release syndicated to the right audience can generate publicity, awareness and credibility in a quick and cost effective way.

The first step is crafting the release. Here are a few tips for creating a great one:

  • Submit Early in the Week – You’ll maximize your release’s pickup for the week.
  • Be Visual – Add images, logos, and other documents that you think would add to the release.
  • Focus on Keywords – Make sure your release is Search Engine Optimized.  Ensure that your title and opening paragraph include words that are relevant to your industry.  Note: The keywords used at the very beginning of your release are the most important, as they’re more likely to get picked up by search engines.

In the past, you had to submit electronic press releases to individual media sources, but now there are sites that do this for you.  They provide a broader audience reach, and can promote your story in various locations.

You can submit your online release to two types of sites – free and paid.  Two of the best paid online press release sites are, and  PRWeb continues to be #1 in SEO, and according to their site, “We employ technologies on our site as well as in our content syndication to ensure compliance with SEO best practices.”  EmailWire is also impressive, as they boost SEO practices, distribution to thousands of RSS feeds and blogs, and have options to send unlimited releases at a flat rate.

A quality free submission site is

The major difference? Free sites just publish the release to the web, and the paid sites actually get your release syndicated on other news sites.

Recommendation from Corey: 

As you all know, I don’t often do this, but one of my coaching students has written a phenomenal book that I wanted to share with you. The book is called The Probable Future: You Can Predict it & You Can Change it, and it helps you to identify patterns in your personal and professional life.  When this happens, you’re able to predict what’s going to happen, which ensures a much better future.

It has made me think differently as a business owner and in my personal life – helping me see outcomes before I make decisions. An unbelievably valuable resource. Pick it up and read it cover to cover – you’ll be happy you did.