…You Get Engagement!
I recently read an article on the relationship between the weather and Facebook
A fun fact for you…
According to the study by Fanpage Karma, Facebook fans react 42% more often when the sun isn’t shining.
We all know there are “best times” and best content to post, but these studies prove that there are more variables that factor in as well. Check out more stats and information on the study here!
It’s so neat to learn what makes your readers engage on social media! Maybe save your next really great post for a rainy day. 🙂
Did you know that YouTube reaches more U.S. adults aged 18-34 than any cable network?
Or that every second, 2 new members join LinkedIn?
This is just some of the fascinating data from the article, “10 Surprising social media statistics that might make you rethink your social strategy.” Social media is constantly changing and growing! Use this vital information to improve or change your tactics so you continue to reach and grow your audience.
Check out the rest of the surprising social media stats.
TIPS OF THE WEEK
When should I respond to a negative review?
I don’t have a definitive answer for this as every case is a bit different. In fact, just this week, I offered two opposite pieces of advice to businesses trying determine their next move after seeing a negative published review. In one instance, a comment was made on this company’s Facebook page. It was some constructive feedback on the wait time between patients. This is a great opportunity for the business to respond and try to improve their overall service. Studies have shown that the overall opinion of a business can actually improve when they see how a negative review was handled. By taking ownership and showing authenticity, the business actually came out looking better than if the incident never happened.
The other situation was quite different. This was a review on a site that prides itself on negative reviews. The more controversy, the more traffic this site seems to get. The review was a few years old and only occasionally gets mentioned to the business. When I spoke to the owner, she said the review is completely false and, of course, the reviewer put anonymous as their name. In this case, I see no benefit in responding and potentially opening this conversation back up. As time goes on, it will get pushed down further and further into the internet abyss. A better use of the owner’s time is to proactively look for ways to get more of their own content ranking on Google. By adding social media profiles, blog articles or other content, they can begin to drive that review down the search engine ladder.
Two reviews, two different approaches. The most important point to remember is to take the emotion out of the equation and be very strategic in your approach. Often times, it’s better to be smart than to be right.
Keep an Eye on Your Reviews
When you search for a product, service, restaurant, or really anything online, the opinions of others often steer you in the right direction.
If you have a business, it’s crucial to be keeping an eye on your reviews. And remember – having zero reviews is almost as bad as a negative review! Put yourself on the map.
For this week’s action step, I want you to reach out to some of your best clients and customers. Ask them if they would be willing to submit a review to Google, Yelp, or whichever site is important to your industry. I would definitely recommend including Google though!
Do this until you have 10 solid, positive reviews to your name. This will instantly increase your credibility!