This week Facebook announced that they’ll be rolling out a new ad platform to help businesses promote their events more easily and more successfully.

These new features will be rolled out over the coming weeks, and will give Pages the ability to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, ads specifically for event promotion were only able to be placed in the right-hand column on desktop.


In addition to the new event ads, if you’re hosting an event you can now view insights in the right-hand column of an event page. These insights will show you:

  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event
  • The number of joins, saves and maybes the event has received

Facebook says to be on the lookout for more improvements to events in the coming months. For now, you can get started with event response ads in both the Ad Create tool and Power Editor.

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