Facebook Live is a recent feature available to users, which is “a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.”
Facebook Live allows you to show a more personal side to your brand or business, allowing you to further connect to your audience.
The feature is accessible on Facebook personal pages as well as business pages, and it’s a great way to feature guest speakers, specialists, contests, mini talks, and much more.
A flexible tripod is a great method for allowing you to shoot these videos from your phone without having to hold it like a selfie:
Hubspot gives an excellent tutorial on how to use Facebook Live and why it’s important to your branding and marketing efforts: