As most of you know, I’ve been very bullish on Facebook Live as a strategy for our clients. One of our clients, Ciao Bambino (A Luxury Travel Agency for Families), is posting weekly Facebook Live segments by their travel agents. During these segments, the agents talk about their favorite destinations and why it’s a perfect getaway for families. These videos are getting MUCH better engagement than any posts or pictures that we’ve posted prior.
Now, you can allow individuals to become broadcasters from your page and that’s the only role they have. They won’t have other administrative responsibilities that a typical admin would have. Now when an agent wants to go Live, they simply go to the Facebook Business page and a link is available for them to start the recording.
Remember to offer great value to the audience and give a clear call to action if they’d like to learn more about your business. And if you’d like even more engagement, consider boosting the video after it is recorded.
Impact Social’s commitment to thoroughly understanding our business has allowed us to take our social media efforts to new heights. This is reflected in the quality of our blog, social media posts and feedback from clients and fans. We saw an immediate hike in fans and followers on facebook and twitter when the Impact Social team took over and have seen a steady increase month-on-month since. ~ Dale Carnegie Training South Florida
We are a company that puts customer service, going the extra step, as what sets us apart from our competition and is the key to our success. Because of that we expect the same level from every company we work with and it has been a pleasure to partner with your company. You have a great team. ~ Chris A. Medical Solutions