If you’ve ever heard me speak on stage, you know I’m not a fan of you trying to be a ‘Jack of All Social Sites, Master of None’. I’d much prefer you focus on a few and do them really well. For most businesses, Instagram should be included in your top 3 because of its rapid growth, widening demographics, and that’s its owned by Facebook.
Gary V is a guy I’ve followed for a long time and, although I’m not always in agreement with his message, I did really like his clear strategy for upping your game on Instagram.
Below is that strategy – take a look and, if you like the message, feel free to check out Gary V and his latest book, Crushing It.
The idea behind the strategy is:
- Search the top 9 trending Instagram posts for 10 different relevant hashtags (to your brand, industry) every day
- Leave your personal $.02 cents on these posts, which comes out to a full $1.80 each day
- By doing this, you’ve created influence and community in the industry you’re becoming a part of
Here are the steps:
Identify the 10 most important/relevant hashtags in your field.
According to Gary Vaynerchuk, you should also, “Spend time searching not only the most popular hashtags but lesser known hashtags that still relate and can make a real impact.”
Leave your $.02! Which means “leaving your thoughts and trying to provide value where you can.”
You can do this by leaving a comment, a “like,” a tag, and just by generally engaging with others’ content.
Continue this process to continue to grow your Instagram page, as well as your influence on your industry and community of followers.