If you can manage to be ‘Top of Mind’ when a prospect moves from research mode to buy mode, you have an excellent chance of winning their business. The challenge is staying on the radar without frustrating or annoying the very people you’re hoping to eventually serve. Here’s a list of do’s and don’ts for winning the attention of prospects all the way until they become customers.
Emails and other contact info are the lifeblood of most of our businesses. You have to be proactive in collecting prospect information if and when they are willing to give it to you.and credibility as your primary sales focus. When they are ready, they’ll let you know.
Yes, these are the very things you hate seeing when you go to other sites. But, there’s a specific reason you hate them and I’ll get into that in a moment. For now, just understand that they do tend to outperform static opt-in boxes on your website.
I never understand why people do this. The timing is terrible. I just got to your site and I’m not ready to receive an offer from you. Let me hang around a bit and then hit me with some value in exchange for my email.