So much has changed in the world of sales, and yet a lot of the fundamentals remain the same. For example, ‘word of mouth’ is still the primary way people hear and learn about other businesses. It just happens on a much larger scale thanks to the web and social media. Customer testimonials were, and always will be, a critical part of the sales process. But instead of framing them and putting them up in our office, we add them to our website or social media for many more people to see.
We don’t have to forget about what we learned in the past about sales, we just need to continue to evolve our strategies as technology changes and evolves.
Ideally, you can take a bit of past sales approaches that are timeless, such as being good with people, and use it to enhance the sales techniques of today.
Here are a few ways sales strategies have evolved over the years:
1. Every Business Needs an Online Presence to Compete
A well-designed website gives potential customers a great first impression. If someone is having a hard time finding you online, they are likely to go to your competitor.
2. Many Sales Take Place Online Now
Today’s sales often take place outside of traditional brick-and-mortar stores – be sure to give your customers the option to purchase online!
3. Customers Are Informed
Potential customers are now only a click away from finding out a whole bunch of information about you, your business, and the products and services you offer. Reviews from other customers are right at their fingertips.
What are some ways you’ve had to shift your sales strategies as time has gone on and technology has changed?