Over the last few weeks, we’ve focused on online reputation management. I shared some ideas on how to respond to negative reviews if they should come your way and how to proactively ask for positive reviews from happy clients. 

In today’s video, I share a real-world example from a situation that happened to one of our clients this week. This quick story will spotlight the importance of consistently monitoring the overall health of your digital footprint and what to do if you stumble on a damaging site that may be steering customers away from your business. Check it out and then see below for some key takeaways. 

Actions I’d like you to take: 

1. Have a plan for someone to monitor your overall digital footprint. Have them look for both negative and positive sentiments about you or your brand. 
2. Have a plan to proactively protect your brand on directories or social media sites that show up high on Google. 
3. Most importantly, try not to let negative feedback impact your mental health. It happens. If you’re in business long enough, you’ll make a mistake or run into someone that you can’t please. What’s important is not that it happened, but how we respond. People are forgiving and understand that businesses aren’t perfect. Do your best and be quick to forgive others…and yourself!