Personal vs. Business pages, of course! 😏

Remember those early days of Instagram, when it was primarily a platform for sharing cute photos of our pets and vacation photos? Now, it’s a bustling marketplace where businesses of all sizes are vying for attention. 

But when it comes to building your brand, is it better to use your personal account or create a dedicated business page? 

Time and time again, I’ve been asked about the best approach to personal and business accounts on social media. It’s a challenge many of us face.

Ready to dive in? Read the most common questions and answers below, or check out this quick video.

LET’S GO DEEPER ⤵

QUESTION 01: How do you balance and decide what/when to post from your personal accounts vs. business accounts on Instagram and LinkedIn?

ANSWER: You’ll always get more traction/engagement from a personal Instagram/LinkedIn account than a business account. So, if you had to choose, focus the majority of your efforts on your personal page first.

➡ Remember, while you might see more engagement on your personal account, it’s crucial to maintain a consistent brand voice and aesthetic across both. A great strategy is to “Repost” content or use the “Collaborations” feature from your personal page to your business page, allowing you to leverage the engagement while keeping your brand messaging aligned.

QUESTION 02: Do you recommend using our own personal page to start on Instagram and add our Business name to it? Or a professional page?

ANSWER: The best approach depends on your specific goals and brand.

• Personal Account: If you’re a solopreneur or the face of your brand, a personal account can be a great starting point. You can add your business name to your bio and profile picture.
• Business Account: For larger businesses or those with multiple team members, a business account offers features like analytics and advertising capabilities.

QUESTION 03: What are the pros and cons of Instagram professional vs personal accounts?

ANSWER:

Personal Account:

✔ Simpler to set up and manage

✔ May have higher engagement

✔ Can set to private

Business Account:

✔ Access to analytics

✔ Advertising capabilities

✔ Create shopping posts linked to an online store

THE BOTTOM LINE 

So, to wrap things up, the decision between a personal and business Instagram account is a strategic one influenced by your brand identity, business goals, and target audience. 

Personal Accounts ➡ higher engagement

Professional Accounts ➡ valuable tools and features

I’d love to know your perspective on this topic. 

Reflect on your brand, your goals, and your audience. Which type of account aligns best with your strategy? What other factors do you consider when deciding between a personal or business account?