Just like Ferris Bueller said, ‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’

Can you believe 2025 is almost here?!? As we rush towards the end of the year, let’s take a moment to assess our social media strategy. Are we maximizing our efforts? Or are we just going through the motions?  

Over the next few weeks, we’ll dive into three key areas: Instagram, LinkedIn, and AI. We’ll explore strategies to help you finish strong and set yourself up for success in 2025.

Ready? Let’s Dive in! ⤵

INSTAGRAM: YOUR VISUAL PLAYGROUND

Just like Ferris, you need to seize the day on Instagram. Use Reels, Stories, and engaging Carousels to capture your audience’s attention.

▪ Creating Compelling Instagram Reels: Learn how to craft short, attention-grabbing videos that drive engagement.

▪ Use Stories for Behind-the-Scenes, On-Location Content: Take your audience with you and give them an insider’s view on who you are and what your business is all about. 

▪ Carousels for the Win: Use extended carousel posts to showcase your products, services, or expertise in a visually appealing way.

Don’t be a Cameron and miss out on the power of visual storytelling in our next newsletter Part 2 coming on 11/26/24.

LINKEDIN: YOUR 9 to 5

Bueller… Bueller… Is anyone out there? Don’t let your LinkedIn profile go unnoticed. Share your expertise, engage with your audience, and make a lasting impression.

▪ Share Your Expertise: Position yourself as a thought leader by sharing valuable insights and industry news.

▪ Engage with Your Audience: Respond to comments, join discussions, and build relationships with other professionals.

Don’t be a Cameron and neglect your professional network. Tune in to Part 3 on 12/10/24.

AI: YOUR SECRET WEAPON

Remember that scene in Ferris Bueller where he outsmarts Mr. Rooney and pretends to be Sloan’s dad? Well, AI can be your secret weapon to outsmart the competition.

▪ Get to know your audience: Educate AI on your target audience–specifically their pain points and deep desires so you can market more effectively.

▪ Market Research: Leverage AI to analyze market trends and identify opportunities.

Don’t be a Cameron and miss out on the power of AI. This powerful tool can help you streamline your workflow and supercharge your marketing efforts. Tune in on 12/23/24.

Bonus: Should TikTok be a part of your 2025 strategy? 

The Principal Rooney Rant: “You kids and your TikTok! Can’t you just focus on your studies? Or, better yet, just go to class!”

Note: While TikTok is a popular platform, it’s primarily used by a younger demographic. For businesses targeting an older audience, focusing on Instagram and LinkedIn can yield better results.

As of the latest data (July 2024)*, the majority of TikTok users are female (54.8%), and 45.2% are male. Split by age, the single largest group of TikTok users is male 25-34 year-olds (23.8%).

▪ Young Adults (20-29 years): Users in this age range consume a broad range of content, including fashion, fitness, cooking, and professional advice.

▪ Adults (30-39 years): This segment is interested in more practical content like DIY tutorials, parenting tips, and home improvement projects.

▪ Older Adults (40+): Users aged 40 and above increasingly consume wellness content, travel guides, and lifestyle advice.

2025 is right around the corner and we’ll make sure you are ready to hit the ground running with your digital strategy. 

Also, besides reliving the glory days of classics like Ferris Bueller’s Day Off, I’m actively booking speaking dates for 2025. I speak for business associations and conferences, and I also do workshops for companies and sales teams. If you make an introduction and we book the event, we’ll do a 60-minute digital audit and consultation for you and your business–our way of saying thank you for the referral. You can make the introduction by emailing me at corey@impactsocialmedia.com. 

*Sources: Backlinko, The Social Shepherd, Exploding Topics