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This casino bet big on breaking an old rule… and won!
I’ll never forget the time I hit a big three-card poker hand at a casino. It was one of those moments where your heart starts racing, your hands shake a little, and you can’t believe what just happened. Naturally, I wanted to snap a quick photo of me and my dad (my casino partner in crime), share the excitement, and let the world know about my huge win.
But before I could even unlock my phone, a dealer gave me the look. You know the one—like I was about to break some sacred casino law. I hesitated, glanced around, and decided it wasn’t worth the risk of getting kicked out. No proof, no post, no moment shared.
Fast forward to today, and things are changing. Casinos like El Cortez have flipped the script, welcoming guests to capture and share their experiences freely. Instead of shutting down organic marketing, they’ve embraced it—letting their customers spread the word for them.
So here’s the real question: Are you making it easy for your customers to share their experiences with your business?
Because if you’re not, you might be missing out on the best marketing strategy you’re not using yet.
Your customers want to share their experiences. If you make it easy (and fun) for them, they’ll do your marketing for you.
▪️People trust real stories over polished marketing.
▪️Your customers want to talk about you—so give them a reason to.
▪️If you’re not visible, your competition is.
El Cortez Casino stopped blocking customers from posting their wins and celebrations.
Now, instead of relying solely on a marketing team to promote them, their visitors are spreading the word, bringing in more players, and making the casino a hot spot—all because they made it easy for customers to share their experiences.
This isn’t just a casino strategy. This is a visibility strategy.
If your business relies on trust, word-of-mouth, and new customers, then visibility is everything.
🥇 Create Shareable Moments – Design Instagram-worthy spaces, cool experiences, or memorable moments customers want to capture.
📲 Make It Easy – Use QR codes, branded hashtags, or simple prompts to encourage sharing.
🔥 Engage & Amplify – Reshare their content, give them a shoutout, and make them feel like VIPs.
✔️Find a Shareable Moment – Think about a natural part of your business that customers might already want to capture. Is it a behind-the-scenes moment, a happy client reaction, or a transformation they’ve experienced? Pick one moment and write it down.
✔️Make Sharing Easy – Ask yourself: Would a customer know they can post about my business? If not, fix that! Add friendly signage, encourage staff to mention it, or even create a fun spot designed for photos or videos.
✔️Engage with What’s Already There – Search your business name on social media. Are customers already talking about you? Like, comment, and reshare their posts to show appreciation and encourage more people to do the same.
Your customers can be your best marketers—if you let them.
The real question is: Are you making it easy for them? Are you removing barriers, encouraging sharing, and amplifying their voices?
In 2025, visibility on social media isn’t just about showing up—it’s about being seen, remembered, and talked about.
Reply and let me know—what’s one change you can make right now to turn your customers into your biggest raving fans? Brand champions? Brand builders?
Check out our conversation about El Cortez on The Big Biz Show ⤵
AUTHENTICALLY SOCIAL
by COREY PERLMAN
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.