👉 Your bio.

Your tiny piece of digital real estate that has the power to either convert or confuse.

Unfortunately, most bios sound like a random collection of words thrown together during a coffee break. 🥴

Time to fix that.

LET’S GO DEEPER ⤵

Your bio is your business card, elevator pitch, and “Open for Business” sign all rolled into one. It should do 3 key things—clearly, quickly, and with confidence:

✅ Tell people who you help

✅ Tell them how you help

✅ Guide them on what to do next

Sound simple? It is—but that doesn’t mean it’s easy.

So let’s break it down…

HOW TO WRITE A BIO THAT ACTUALLY CONVERTS 📈

Here’s a simple formula to get your Instagram, LinkedIn, or even TikTok bio back on track:

01. Clarify Your Who + What

“I help [who] do [what] so they can [result].”

Examples:

• I help real estate agents build confidence on camera to grow their business.
• I teach women-owned businesses how to turn followers into paying clients.
• Helping speakers & authors get booked using simple social media strategies.

This instantly answers: Why should I care?

02. Lead with Value (Not Job Titles)

Nobody logs on thinking, “Wow, I hope I find a marketing consultant today.” But they do want:

• More leads
• Less confusion
• A strategy that works

👉 Frame your title around a result.

Try this instead:

❌ “Coach | Speaker | Author”

✅ “Helping overwhelmed solopreneurs ditch content confusion and show up with confidence.”

03. Include a CTA That’s Actually Clickable

Your bio should end with ONE clear action.

Here are a few CTA ideas:

• 🔗 “Download the free guide”
• 📲 “DM me the word ‘START’ for details”
• 🗓️ “Book a free 15-min audit”
• 📣 “Speaking inquiries ➡ link in bio”
• 🧭 “New here? Start here 👇” with a link to your best lead magnet or About page

Bonus: Emojis aren’t just for fun—they guide the eye 👀 and create hierarchy.

04. BONUS TIP: Use Your Keywords (This Is Where SEO Sneaks In) 🕵️‍♀️

Here’s something a lot of people miss: Your bio isn’t just for humans—it’s for search engines too.

That means if someone types “social media speaker” or “real estate marketing expert” into LinkedIn or even Google, your profile should have a shot at showing up.

👉 Sprinkle in a few intentional keywords related to your business, industry, or niche.

For example:

• “LinkedIn Trainer for B2B Sales Teams”
• “AI-Powered Marketing Strategist for Coaches”
• “Interior Design Consultant | Coastal, Modern & Luxury Spaces”

✅ These help algorithms serve your profile to the right people

✅ They help your dream clients find you faster

✅ And they signal credibility, without sounding robotic

Just remember: clarity wins over clever every time.

TAKE ACTION TODAY 🥊

Here’s your 10-minute Bio Revamp Challenge:

1. Audit your current bio — Is it clear who you help? What’s the outcome? What should someone do next?
2. Update your Who + What line — Use the framework above and tighten it up.
3. Swap out your CTA — Be bold and direct. Make it easy for someone to take the next step with you.
4. SEO it up — Add 1–2 strategic keywords that describe what you do or who you serve.
5. Add some personality — A playful emoji, a nod to your hometown, or a tagline that reflects your vibe. Make it you.

THE BOTTOM LINE

Your bio is prime digital real estate—don’t waste it on vague titles or clever quips that don’t say anything meaningful.

✅ Clear

✅ Keyword-rich

✅ Call-to-action ready

That’s what gets clicks, DMs, and leads.

And if you’re stuck on how to say what you do in 150 characters or less?

Reach out today—I’ll take a peek and send you a quick suggestion. I love a good before-and-after.

You’ve got this. Let’s make your bio work as hard as you do 💪