Don't die with your music still in you . . . As many of us do, I found myself taking a quick break this morning, scrolling through Facebook, when this photo appeared in my memories. Oh boy, 15 years feels like a lifetime ago. I remember actually feeling overwhelmed and busy at the time. Before [...]

Do borders and logos make photos less authentic? As mentioned last week, Authentically Social is officially in my hands and soon will be in yours! I will let you know when it's available for pre-launch, and it will be ready to ship on January 9th. I'm so excited to share this book with you and help you become [...]

Today is the day to give back . . . and share on social! Today is #GivingTuesday and a perfect time to introduce you to Principle #12 of my new book, Authentically Social. Please enjoy the following excerpt from the book—I look forward to sharing it with you when it launches on January 9th!  Principle #12: Doing [...]

Authentically Social Spotlight | Going Beyond Business on LinkedInOn the first #AuthenticSpotlight episode, I shared a story about my friend Joe and the recent post he made on LinkedIn. He decided to dedicate a post to one of his mentors and asked others to join in on the conversation as well. By giving sincere appreciation and turning [...]

New Series Alert: 'Authentically Social Spotlight' I'm a firm believer that the more authentic you are on social media, the better results you will see. My hope is that the stories I share with you over the next few months will make a believer out of you, too. These stories will include principles from my upcoming [...]

3️⃣ Strategies to Connect & Engage on LinkedInLinkedIn is the social media site where business gets done. Finding more ways to connect and engage with the right people is how to get more out of the B2B platform. Here's a 3-step process to expand your network and create new mutually-beneficial relationships.Comment, Repost, and Connect ⤵️COMMENT—Go to [...]

From Dance Floors to News Feeds 🪩Getting people to comment and engage on your LinkedIn posts can be extremely challenging. I often share the ‘wedding’ analogy with our clients when it comes to motivating people to comment.When it’s time to get dancers on the dance floor, the bride and groom are typically first, followed by [...]

Becoming Authentically SocialI am in the home stretch of finishing my latest book, Authentically Social. I'm really excited to get it in your hands and thought I'd share a few key insights with you now.  Let’s dive in ⤵️01. Craft Your Digital Story The heart of effective digital marketing lies in creating captivating content. To get through the noise, remember [...]

Here's what I know about you. Here's what I know about you, my friend. You're fully aware that social media is here to stay, and it's an integral piece of your overall digital marketing strategy. In fact, it's hard to imagine building a successful digital presence without it, right?! With Instagram, Twitter (now 'X' apparently), [...]

Are you sure you’re good? When was the last time you did a Digital Marketing Audit, my friend? Yikes, nobody wants to hear the word audit! In fact, people get mighty nervous when I say it out loud. The simple truth is, if you are not taking the time to audit ALL your digital marketing [...]