Is Your Content a Commercial or a Conversation?Before I step on stage for a presentation, I secret shop profiles from attendees in the room. One of the things I’m looking for is how engaged their audience is with their content. More often than not, it’s a one-way conversation that looks more like a commercial than [...]

Crack the Algorithm CodeHave you ever felt like your awesome videos were falling flat on social media? You're not alone. The digital landscape is changing faster than you can say 'viral video.' Let's dive into why your amazing content might not get the love it deserves.As a speaker, capturing video has always been a top [...]

The Secret Sauce to Shareable Social Media Content (and How to Find It!)Ever wonder why some social media posts take off while others fizzle out? The key might lie in whether your content sparks a "share-worthy" reaction.Think about it: we're more likely to share content that makes us say, "We should try this!" or "I can totally relate!" [...]

Are you proud of your profiles?Our agency, Impact Social has had some really cool clients over the years. One of my personal favorites was a group of motorcycle dealerships across the Midwest. I took my team to one of the dealerships and, as we toured the showroom, it took our collective breath away. Each motorcycle [...]

LOW ENGAGEMENT? - ONE GOAL ↙️ for your business.Many of you think your digital brand should be made up primarily of your products or services, and that's just simply not the case.🏁Humanize your brand by highlighting your PEOPLE.🏁In the video below, I show an example of a business I pulled live from the audience and [...]

Alert: You've received a negative review.If you've been in business for long enough, you've inevitably received an email or alert with those fateful words. It doesn't mean you're a bad person or run a bad business, but it hurts just the same. I get it. I remember when I wrote my first book, eBoot Camp, and I woke up to a 1500-word diatribe of how much my [...]

A non-negotiable for an effective social media strategy . . .With over 15 years of experience as a digital marketing agency, a few hard and fast rules have made themselves clear. One more than any other is the importance of having a Content Calendar. A well-thought-out content calendar is a business's best friend, ensuring all team members stay [...]

I Just Googled You (Part 2!) Steal My Checklist!Last week, I shared with you the importance of having a positive first impression on Google. It can literally be the difference between making or losing a sale. This week, I want you to take action! Go check yourselves out on Google and see if you find [...]

I Just Googled You!Has a prospect ever said that to you? Even if they haven't voiced it, I promise they've checked you out online before doing business with you. If hearing that makes you feel confident and secure, then congratulations, you are acutely aware of your digital profiles and know they are active, alive, and ready [...]

🎤Questions from the StageI apologize for the lengthy delay since I last emailed you! The speaking season has officially started—and boy, has it been a busy last couple of weeks. From dentists to home builders to sales leaders, I'm delivering the message that being more authentic on social media delivers better results.  I wanted to [...]