#1: Prioritize. Don’t be a Jack of All Social Media Sites, Master of None. Instead prioritize 2-3 (Like Facebook, Instagram and LinkedIn) and do them really well.

A perfect bourbon to go with this tip would be Blanton’s. If you can find it, get it! You won’t be disappointed.

#2. Video. During these times of uncertainty, we are starving for connection. A great way to consistently provide thought-leadership to your audience is through a weekly video series. Choose the platform that makes sense for your audience and deliver a weekly episode chalked full of value.

Speaking of good value – Johnny Drum is a great bourbon for the money. At less than $40, this is a tasty bourbon straight from Kentucky that your friends will love.

#3. Syndicate. Focus on one piece of meaty content per week. Hopefully it’s your video. Then take that video, and use it as your marketing content for the rest of the week. Here are some ways you can syndicate:

– Add the video plus summary bullets to your e-blast

– Create snackable social media posts from the content

– Add both the video and a translated article to your LinkedIn profile

Want a good weekly bourbon? Look no further than Old Elk. You’ll never get tired of this classy bourbon from Colorado and it’s not expensive so it won’t break the bank!

 #4. Subtitles. Now that I have you shooting videos more frequently, I also want you adding subtitles to your videos. Many people watch videos without the sound, so having the written transcription below the video allows people to remain quiet and still absorb your content. My favorite iPhone app is CLIPS – an easy video tool that automatically adds subtitles to your videos. You’ll love it!

If you want to try something with a bit more of a bite, try Booker’s. I always say that you can’t go wrong with the B’s in bourbon (Blanton’s, Booker’s, Basil Hayden, etc) and Booker’s will definitely steer you in the right direction.

#5: Facts tell, stories sell. Don’t forget social media is used primarily for social purposes. Be you. Tell real, authentic stories. Captivate us with stories and then drive your points home at the end.

Speaking of good stories, I love Jefferson’s Ocean specifically because of their story. Barrels that were aged and mixed at sea to get that perfect taste. Sounds pretty cool to me and the bourbon definitely backs up the story!

There you have it – five social media best practices and five bourbon recommendations. I hope you give all of them a try and remember, don’t drink and post – it never ends well

Feel free to email me (Corey(at)impactsocialmedia.com) and let me know if you have questions or have thoughts on my recommendations!