Monitoring Your Digital Footprint

Over the last few weeks, we've focused on online reputation management. I shared some ideas on how to respond to negative reviews if they should come your way and how to proactively ask for positive reviews from happy clients.  In today's video, I share a real-world example from a situation that happened to one of [...]

By | May 23rd, 2023|internet marketing|Comments Off on Monitoring Your Digital Footprint

4 Ways to Encourage Positive Reviews

Hello Friends!  Did you encounter any Keyboard Warriors last week? If so, I hope some of the tips we shared helped combat the Negative Nancies out there. ūü•ä  This week we are talking about the importance of customer feedback, specifically positive reviews, and how it drives our business.  Creative Ways to Encourage Reviews: We have to [...]

By | May 16th, 2023|internet marketing|Comments Off on 4 Ways to Encourage Positive Reviews

How to Make Others the HERO of Your Digital Story

This past week, I got the chance to take over the National Speaker's Association Instagram account for one day. As a 10+ year member, I took the opportunity to share reasons why I'm a devoted member and help promote their national conference coming up in July. It provided me with some positive exposure, their followers [...]

By | June 25th, 2021|internet marketing, social media|Comments Off on How to Make Others the HERO of Your Digital Story

What new practices will you make permanent after the pandemic?

Happy Friday, Friends. When the pandemic was in its early stages, I was asked to be on a show to discuss social media best practices during times of crisis. That interview is below‚ÄĒbut it's not the focus of why I am writing you today. The interview was sent to me recently, and I found myself [...]

By | May 21st, 2021|engagement, internet marketing|Comments Off on What new practices will you make permanent after the pandemic?

Never Forget That You’re Easily Forgettable

Sorry, that was harsh. But it's true. There is an old sales adage that it takes seven touchpoints to convert a prospect into a customer. Arguably, that number has doubled, even tripled, with the rise of digital and the fall of our attention spans. But you can’t get past the first touchpoint if you fail [...]

By | March 18th, 2021|internet marketing, Website Development, website evaluation|Comments Off on Never Forget That You’re Easily Forgettable

Be More Like a Peacock, Less Like an Ostrich

Today I have the privilege of delivering a presentation to one of my favorite repeat clients, Virtuoso Travel. They are the leading global network of travel agencies and travel advisors. And as you can imagine, it's been a tough 12 months in the travel industry. So as I help them develop a social media strategy [...]

By | February 4th, 2021|internet marketing, social media|Comments Off on Be More Like a Peacock, Less Like an Ostrich

Where’s Your Digital Black Ice?

When I lived in Michigan, the words 'black ice' would keep me off the roads for weeks. Being from Florida, I never learned the tricks for safely driving my car when it was suddenly on skis. Turn right if you're skidding left? Or was it turn into the skid? I don't think I ever got above 15 [...]

By | January 8th, 2021|internet marketing, website evaluation|Comments Off on Where’s Your Digital Black Ice?

Do’s and Don’ts of Holiday Marketing

Happy Friday! As we wrap up our series on holiday marketing, we wanted to give you some Do's and Don'ts as you start to put your plan into action. As I mentioned over the past few weeks, this is traditionally a high buying season, and I don't believe this year will be any different. Companies have [...]

By | October 29th, 2020|holiday marketing, internet marketing, social media|Comments Off on Do’s and Don’ts of Holiday Marketing

Holiday Season Is Here – Is Your Marketing Ready?

Happy Friday! October has arrived, and for many of us, that means cooler temps, corn mazes, and pumpkin spice! In the digital marketing world, we shift our focus to the 4th quarter and the arrival of the Holiday Gauntlet! So for the month of October, we are going to help you design a plan to make sure [...]

By | October 2nd, 2020|holiday marketing, internet marketing|Comments Off on Holiday Season Is Here – Is Your Marketing Ready?

The Importance of Brand Consistency

Afternoon friends, Brand consistency is not just for big brands. We should all strive to tell a cohesive, consistent, and compelling story across any digital platforms in which we are active. This week, we're helping a dance studio and home builder redesign their online assets to match the quality of the products and services they offer. Our collective [...]

By | August 6th, 2020|internet marketing, social media|Comments Off on The Importance of Brand Consistency

AUTHENTICALLY SOCIAL

by COREY PERLMAN

In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.