Over the last few weeks, we've focused on online reputation management. I shared some ideas on how to respond to negative reviews if they should come your way and how to proactively ask for positive reviews from happy clients. In today's video, I share a real-world example from a situation that happened to one of [...]
This past week, I got the chance to take over the National Speaker's Association Instagram account for one day. As a 10+ year member, I took the opportunity to share reasons why I'm a devoted member and help promote their national conference coming up in July. It provided me with some positive exposure, their followers [...]
Happy Friday, Friends. When the pandemic was in its early stages, I was asked to be on a show to discuss social media best practices during times of crisis. That interview is below—but it's not the focus of why I am writing you today. The interview was sent to me recently, and I found myself [...]
Sorry, that was harsh. But it's true. There is an old sales adage that it takes seven touchpoints to convert a prospect into a customer. Arguably, that number has doubled, even tripled, with the rise of digital and the fall of our attention spans. But you can’t get past the first touchpoint if you fail [...]
Today I have the privilege of delivering a presentation to one of my favorite repeat clients, Virtuoso Travel. They are the leading global network of travel agencies and travel advisors. And as you can imagine, it's been a tough 12 months in the travel industry. So as I help them develop a social media strategy [...]
When I lived in Michigan, the words 'black ice' would keep me off the roads for weeks. Being from Florida, I never learned the tricks for safely driving my car when it was suddenly on skis. Turn right if you're skidding left? Or was it turn into the skid? I don't think I ever got above 15 [...]
Happy Friday! As we wrap up our series on holiday marketing, we wanted to give you some Do's and Don'ts as you start to put your plan into action. As I mentioned over the past few weeks, this is traditionally a high buying season, and I don't believe this year will be any different. Companies have [...]
Happy Friday! October has arrived, and for many of us, that means cooler temps, corn mazes, and pumpkin spice! In the digital marketing world, we shift our focus to the 4th quarter and the arrival of the Holiday Gauntlet! So for the month of October, we are going to help you design a plan to make sure [...]
Afternoon friends, Brand consistency is not just for big brands. We should all strive to tell a cohesive, consistent, and compelling story across any digital platforms in which we are active. This week, we're helping a dance studio and home builder redesign their online assets to match the quality of the products and services they offer. Our collective [...]
I've been thinking a lot this last week of July about what decisions we as a company need to make as we anticipate August. At Impact Social, we've been rethinking some of our industries that we are looking to provide services for, that we may not have previously thought of before Covid. These are industries [...]
