I've been thinking a lot this last week of July about what decisions we as a company need to make as we anticipate August. At Impact Social, we've been rethinking some of our industries that we are looking to provide services for, that we may not have previously thought of before Covid. These are industries [...]
I recently got to chat with my friends David Newman and Jess Todtfeld about social media marketing in these strange times, and particularly about video and virtual presenting. We discussed the seemingly endless amounts of video options available to us, which can be overwhelming. When trying to figure out what services to use and where to spend your [...]
I recently had the opportunity to speak with CBT News about how to offer value to your customers and support local communities using social media in the age of Coronavirus. Here are some tips from our interview: Q: What is your recommendation when it comes to using social media to sell during a pandemic? A: Every week [...]
Virtual meetings have very quickly become our new norm. It seems like we're spending all day, every day on Zoom, Webex, Microsoft Meetings, and the like. And for good reason- in a world of social distancing, we need to take advantage of technology in order to connect with our friends and loved ones, not to mention colleagues [...]
I hope you're all staying healthy, taking care of yourself and those you love. Our kids' school just made the call that the rest of the year is canceled, so this temporary normal has just become not so temporary. But alas, I am trying to enjoy the extra time while they are little, I'm also introducing [...]
The Coronavirus is impacting every industry, and the speaking industry is no exception. But if I'm going to be off the road, I'm going to do it the best I can! :) But my decrease in spring travel can possibly be to your benefit. Something that's been in my Important/Urgent box for the last [...]
With the world on edge over the Coronavirus, industries are scrambling to keep business as status quo as possible during such a volatile time. The event industry is no exception with conferences and corporate functions being cancelled left and right. As you can imagine, the impact is wide spread from the travel industry to corporate sponsors to [...]
As professionals, we wear many hats. It's important to know what to own and what to let go of when it comes to your social media marketing. In my last LinkedIn Live video, I share how we divvy up responsibilities. One of the most frequently asked questions I get on stage is "What should I, as [...]
One of the many reasons I love this time of year is that things slow down a bit and we get to work ON our business instead of in our business. We can take a step back and think big picture and plan for the future. When it comes to your digital marketing, are you [...]
When we talk about engagement, we often think about how to get more likes, comments and shares with our content. But engagement can be just as powerful if we look at it in the opposite direction. Each day, I spend time navigating my social media feeds looking for meaningful content. I'm also very intentional about [...]
AUTHENTICALLY SOCIAL
by COREY PERLMAN
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.
