Sorry, that was harsh. But it's true. There is an old sales adage that it takes seven touchpoints to convert a prospect into a customer. Arguably, that number has doubled, even tripled, with the rise of digital and the fall of our attention spans. But you can’t get past the first touchpoint if you fail [...]
Often times, your Website won't win you the sale, but it can easily lose it for you. Here are five mistakes that will frustrate your Website visitors and have them running towards your competition: In Layman's Terms: 1. Needs to be 'Thumb Friendly' - easy to navigate from a mobile phone. 2. What do you [...]
Many of my clients are restaurant owners. Restaurant owners are a unique group of professionals, many of whom are hesitant to enter the social media space. However, along with being a restaurant owner comes a whole new set of social media challenges. Tripadvisor.com recently reported that an estimated 87% of travelers look to the web [...]
