Private Consulting

A SOCIAL MEDIA DAY FOR YOUR COMPANY

Corey Perlman offers private consultations to businesses on the subjects of internet marketing and social media. During these consultations, he can work with an individual group or multiple departments within the company. The primary objective is to ensure that the company and its employees are well-versed in using social media to engage with customers and boost their business. While the topics covered will be tailored to suit the specific requirements of the company, below is a list of topics that Corey typically covers.

WEBSITE EVALUATION

Evaluate overall design: Assess the visual design and layout of the website, including factors such as color scheme, font choices, and use of images and videos. Consider whether the design is consistent with the organization’s branding and whether it effectively communicates the website’s purpose.
Review website content: Evaluate the quality and relevance of the website’s content, including text, images, and multimedia. Consider whether the content is well-written, informative, and engaging, and whether it effectively addresses the needs and interests of the target audience.
Check website functionality: Test the website’s functionality, including navigation, search, and forms. Ensure that all links work properly, that the website is easy to navigate, and that users can find the information they need quickly and easily.

SOCIAL MEDIA AUDIT

Evaluate social media profiles: Assess the completeness and consistency of social media profiles across all relevant platforms. This includes elements such as profile pictures, cover images, bios, and contact information.
Analyze content performance: Review the engagement and reach of past social media posts to identify patterns and trends. This can help determine which types of content are resonating with the audience and which are not.
Assess follower demographics: Analyze the demographics and interests of social media followers to ensure that content is tailored to their preferences. This can include factors such as age, gender, location, and interests.
Evaluate competitor activity: Research the social media activity of competitors to understand their strategies and identify areas for differentiation. This can include factors such as content themes, posting frequency, and engagement levels.
Identify opportunities for improvement: Use the insights gained from the audit to identify opportunities for improvement in social media strategy, content creation, and engagement. This can include recommendations for adjusting content themes, posting frequency, or targeting strategies.

SOCIAL MEDIA STRATEGY

Define your target audience: Identify the demographics and interests of your ideal customer or follower. This information will guide your content creation and targeting.
Choose the right platforms: Determine which social media platforms are most relevant to your target audience and business goals. Consider factors such as user demographics, engagement rates, and advertising options.
Set measurable goals: Establish specific, measurable, achievable, relevant, and time-bound (SMART) objectives for your social media efforts. These could include increasing brand awareness, driving website traffic, or generating leads.
Develop a content plan: Create a content calendar that outlines the topics, formats, and distribution channels for your social media content. This will help ensure that your messaging is consistent, timely, and relevant.
Allocate resources: Determine the budget, staff, and tools that you’ll need to execute your social media strategy effectively.