As a business professional, have you ever really stopped to think about the massive audience you have at your fingertips via the world wide web? The web is the status quo for how information is found today. If your child gets sick, is your first trip to the doctor's office or to your computer? I'm [...]
Many of my clients are restaurant owners. Restaurant owners are a unique group of professionals, many of whom are hesitant to enter the social media space. However, along with being a restaurant owner comes a whole new set of social media challenges. Tripadvisor.com recently reported that an estimated 87% of travelers look to the web [...]
I can scarcely remember a time in my professional life when I was as excited about an email as when I received the invitation to Mashable Connect 2011. This invitation-only event brought together 300 of some of the most influential digital leaders across a wide range of industries including marketing, consumer electronics, entertainment and more. This [...]
When Facebook’s Mark Zuckerberg, who was recently named Time's Person of the Year 2010, announced plans for a new Facebook profile page, I began to dread it. Not because I fear change or I thought it would be a bad move that would hinder my experience on the site. I was simply waiting for the [...]
Bit.ly, is.gd, ow.ly. Many of us have used URL shorteners at some point or another to share a link with someone. They can take an ungainly URL (such as one found on an e-commerce site that contains dozens of characters,) and turn it into a quick and simple link that is small and compact enough [...]
The concept of up- and down-voting content has been around for a while, but is it really a good way to have community-moderated content?
I've been doing a lot of research on QR codes lately, and I'm excited by the possibilities of them for mobile marketing. Today I sent out a Tweet about how I love QR codes. I quickly got a response from @michaelbeaton: To be honest, I don't understand the attraction. A bar code with more info? [...]
AUTHENTICALLY SOCIAL
by COREY PERLMAN
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.