Should you be on Threads?

So the question on everyone’s mind the last week or so has been, “Should I be using threads or not??” Threads is the latest competitor to Twitter, owned by Meta, with strong backing and resources from the company.

Watch the video below for my 2 cents:

Key Takeaways:

Gen Z is the primary user base on Threads, making it a potential platform for early adopters targeting that demographic.
For those targeting an older demographic, it may be wise to wait and observe how Threads develops before investing resources, as it currently has fewer users and limited syndication capabilities than other platforms.

For most of you, I would say be patient and see how things play out. If you’re ready to jump on the Threads train, reach out, and let’s have that conversation.