Why Newsjacking Is the 80’s “Karate Kid” Move Your Social Media Needs Picture this: It’s 1984, Ralph Macchio’s about to get creamed by Cobra Kai, but Mr. Miyagi reminds him there’s power in using your opponent’s momentum to your advantage. (Cue “You’re the Best Around!” 🎶) Newsjacking is the “crane kick” of your digital marketing

AI Can’t Help With Video…Can It?!?! The Oscars just aired. Red carpet, speeches, the whole thing. But here’s the part that caught my attention… Starting in 2029, the Oscars leave ABC — after 50+ years — and move exclusively to YouTube. Free. Global. For anyone with internet access. And if that doesn’t tell you where

What if 10 minutes of scrolling actually grew your business? Pop quiz: Last 3 things you saw while scrolling—go! Mine: a 5-minute pickleball rant, a dancing raccoon, and a tutorial on how to “optimize my aura.” Funny as those reels are, they’re probably not helping you land your next client. LinkedIn might. Time to break through

The 2025 Newsletter Recap You Didn’t Know You Needed “Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin Before we all blink and suddenly it’s 2026, I wanted to take a moment to stop, reflect, and share something a little different – your 2025 Authentically

Your intro could be worth $2,500 Friends,  Thank you for being a part of our community. If you’ll let us continue to be part of your day, we’ll continue to sift through the digital noise and boil it down to just a few things that can positively impact your business.  Today, I have a small

Your Secret Weapon Against AI (Spoiler: It’s You) AI’s Not Coming For You (Unless You Let It) Recently, I had an eye-opening convo with my friend David, a fellow speaker and thought leader. We’ve been around the block (and the speaking circuit), so we didn’t sugarcoat anything. AI is here. It’s smart. And yes –