Your Digital Brand Should Be An Authentic Reflection Of YOU! Over the last decade of owning a social media agency, one thing has become abundantly clear: people want to engage with and do business with people. Your products or services may be what drives people to you, but it is the way you present yourself

Your Summer Social Media Rewind: The 3 Things You Actually Need To Know Every few months I like to hit pause and ask myself the same question I ask my clients: is your social media a commercial, or is it a conversation? Summer’s here, which means pool days, longer evenings, and (if you’re anything like

Why Newsjacking Is the 80’s “Karate Kid” Move Your Social Media Needs Picture this: It’s 1984, Ralph Macchio’s about to get creamed by Cobra Kai, but Mr. Miyagi reminds him there’s power in using your opponent’s momentum to your advantage. (Cue “You’re the Best Around!” 🎶) Newsjacking is the “crane kick” of your digital marketing

AI Can’t Help With Video…Can It?!?! The Oscars just aired. Red carpet, speeches, the whole thing. But here’s the part that caught my attention… Starting in 2029, the Oscars leave ABC — after 50+ years — and move exclusively to YouTube. Free. Global. For anyone with internet access. And if that doesn’t tell you where

What if 10 minutes of scrolling actually grew your business? Pop quiz: Last 3 things you saw while scrolling—go! Mine: a 5-minute pickleball rant, a dancing raccoon, and a tutorial on how to “optimize my aura.” Funny as those reels are, they’re probably not helping you land your next client. LinkedIn might. Time to break through

The 2025 Newsletter Recap You Didn’t Know You Needed “Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin Before we all blink and suddenly it’s 2026, I wanted to take a moment to stop, reflect, and share something a little different – your 2025 Authentically