Are You Down with O.P.P.? Standing on stage, surrounded by eager faces, is both exhilarating and terrifying. The hours of preparation mean nothing if my message doesn’t resonate. This might be a similar fear that haunts many of you when trying tobuild an engaging online presence in the world of social media. You’ve prepared and

The debate everyone is talking about… 👀 Personal vs. Business pages, of course! 😏 Remember those early days of Instagram, when it was primarily a platform for sharing cute photos of our pets and vacation photos? Now, it’s a bustling marketplace where businesses of all sizes are vying for attention.  But when it comes to

Is Your Content a Commercial or a Conversation? Before I step on stage for a presentation, I secret shop profiles from attendees in the room. One of the things I’m looking for is how engaged their audience is with their content. More often than not, it’s a one-way conversation that looks more like a commercial

Crack the Algorithm Code Have you ever felt like your awesome videos were falling flat on social media? You’re not alone. The digital landscape is changing faster than you can say ‘viral video.’ Let’s dive into why your amazing content might not get the love it deserves. As a speaker, capturing video has always been

The Secret Sauce to Shareable Social Media Content (and How to Find It!) Ever wonder why some social media posts take off while others fizzle out? The key might lie in whether your content sparks a “share-worthy” reaction. Think about it: we’re more likely to share content that makes us say, “We should try this!” or “I can

Are you proud of your profiles? Our agency, Impact Social has had some really cool clients over the years. One of my personal favorites was a group of motorcycle dealerships across the Midwest. I took my team to one of the dealerships and, as we toured the showroom, it took our collective breath away. Each