Authentically Social Spotlight | Going Beyond Business on LinkedIn On the first #AuthenticSpotlight episode, I shared a story about my friend Joe and the recent post he made on LinkedIn. He decided to dedicate a post to one of his mentors and asked others to join in on the conversation as well. By giving sincere appreciation and

New Series Alert: ‘Authentically Social Spotlight’  I’m a firm believer that the more authentic you are on social media, the better results you will see. My hope is that the stories I share with you over the next few months will make a believer out of you, too. These stories will include principles from my

3️⃣ Strategies to Connect & Engage on LinkedIn LinkedIn is the social media site where business gets done. Finding more ways to connect and engage with the right people is how to get more out of the B2B platform.  Here’s a 3-step process to expand your network and create new mutually-beneficial relationships. Comment, Repost, and

From Dance Floors to News Feeds 🪩 Getting people to comment and engage on your LinkedIn posts can be extremely challenging. I often share the ‘wedding’ analogy with our clients when it comes to motivating people to comment. When it’s time to get dancers on the dance floor, the bride and groom are typically first,

Becoming Authentically Social I am in the home stretch of finishing my latest book, Authentically Social. I’m really excited to get it in your hands and thought I’d share a few key insights with you now.   Let’s dive in ⤵️ 01. Craft Your Digital Story  The heart of effective digital marketing lies in creating captivating content. To get

Here’s what I know about you. Here’s what I know about you, my friend. You’re fully aware that social media is here to stay, and it’s an integral piece of your overall digital marketing strategy. In fact, it’s hard to imagine building a successful digital presence without it, right?! With Instagram, Twitter (now ‘X’ apparently),