When was the last time you did a Digital Marketing Audit, my friend?

Yikes, nobody wants to hear the word audit! In fact, people get mighty nervous when I say it out loud.

The simple truth is, if you are not taking the time to audit ALL your digital marketing efforts, things might be sliding by—which can lead you to look less credible online or, worse, lose business.

Your audience deserves the best, so give them a reason to want to come back for more!

Let’s get you back in the game with these five tips for a successful Digital Marketing Audit.

01. Define your Goals and Objectives

• Evaluate the effectiveness of your current strategy and identify areas for improvement.

*Bonus Tip*

Some common goals/objectives for social media might be increasing brand awareness, driving website traffic, and generating leads.

02. Gather Data and Analytics

• Diving into the numbers will help you identify which content resonates with your audience and which content may need tweaking.

*Bonus Tip*

Use tools like Google Analytics, social media management software, and native platform analytics to gather data on metrics such as reach, engagement, and click-through rates.

03. Evaluate your Content Strategy

• Is your content meeting the needs and interests of your target audience? If you were scrolling online, would the images and value you see make YOU stop?

*Bonus Tip*

Look for opportunities to improve your content strategy by identifying gaps, updating outdated content, and testing new formats.

04. Assess your Social Media Profiles

• Look at your profiles from the user’s perspective. If they are not fully optimized, make the necessary updates to ensure your brand is represented in the best possible light.

*Bonus Tip*

Check that your profile information is accurate, your branding is consistent, and your profile images and cover photos are high-quality.

05. Develop an Action Plan

• Prioritize the most significant changes and set measurable goals and objectives to make them.

*Bonus Tip*

Focus on just one or two social platforms to start. Master using those before you jump on the bandwagon for a new popular platform. Don’t be a jack of all social media sites, master of none.

Remember, your digital marketing audit should be an ONGOING process, not a one-time event.

What will you tackle first? 

As for me, I will be digging deeper into #2—the DATA—it is not my favorite task, but those numbers don’t lie!