Becoming Authentically Social
I am in the home stretch of finishing my latest book, Authentically Social. I’m really excited to get it in your hands and thought I’d share a few key insights with you now.
Let’s dive in ⤵️
01. Craft Your Digital Story
The heart of effective digital marketing lies in creating captivating content. To get through the noise, remember these three pillars:
**Highlight Your People:** Spotlight the stars within your organization. Show the faces behind the brand to build connections and trust.
**Humanize Your Brand:** Share the heart and soul behind your business. People crave authentic connections, and your brand story should resonate with emotions.
**Reveal the Faces:** Introduce the incredible minds powering your brand. Human faces evoke emotions and make your brand relatable.
💥Take Action Today💥 Revamp your content strategy to include engaging stories that resonate with your audience. 📈 Your team members, customers, and colleagues are ready and willing to become stars in your digital story. Let them shine!
02. Strategic Social Media Selection
Being everywhere doesn’t guarantee success. Instead, focus on platforms that align with your company goals and values:
**Quality Over Quantity: Strategically choose social media platforms that cater to your target audience. Focusing on fewer platforms allows you to dedicate more resources to impactful personal engagement.
💥Take Action Today💥 Assess your current social media presence and invest your efforts where it truly matters. If you have a social profile just sitting and collecting dust, decide if you will start to push content in that direction or delete it altogether.
03. Embrace Your Authenticity
Your uniqueness is your superpower! Embrace it and connect with your audience authentically:
**Be True to Yourself: Discover the qualities that define the REAL you and what your brand community represents. Embrace what feels honest and truthful to unleash your authentic self.
💥Take Action Today💥 Assess your brand persona and align it accordingly. Engage with your audience in a way that highlights your true company personality. Who do you have right now within your business or brand that exudes the brand energy? Get them on camera or writing for you—their passion will shine through and get others excited to work with you.🌟
04. Learn from Your Audience 💬**
Your audience holds the key to your success. Listen to their feedback and learn from their insights:
**The Power of Surveys, Polls, Quizzes: Use surveys and questionnaires to gather feedback from your followers. Discover what content resonates with them and refine your strategy accordingly.
💥Take Action Today💥 Conduct regular surveys and actively engage with your audience. Use the features available on your social platforms to engage with your audience (stories, polls, quizzes, engaging content that encourages commenting). Implement the valuable feedback received to fine-tune your digital approach.
With these practical strategies at your fingertips, you are equipped to create lasting impressions and build meaningful, authentic connections.
SOCIAL MEDIA OVERLOAD
by COREY PERLMAN
Ready to take your LinkedIn game to the next level? Download our two free chapters on optimizing your profile today.