Has a prospect ever said that to you? Even if they haven’t voiced it, I promise they’ve checked you out online before doing business with you. 

If hearing that makes you feel confident and secure, then congratulations, you are acutely aware of your digital profiles and know they are active, alive, and ready for business. 

However, if that made you feel a little uneasy and nervous about what they might see, that means there’s work to be done. 

You should be as proud of your profiles as you are of your products or  services. 

Just like your top-notch products or services shine—your digital brand needs to shine, too.

When someone Googles your business, visits your website, or checks out your social media platforms, what impression do they get? Is it consistent with what they would experience if they walked into your physical location or had a meeting with you?

First impressions matter a lot in today’s digital world. It’s usually the first online touchpoint that forms this impression. So, it’s crucial to make it count!

Not sure where to start? Here’s what you should be looking for:

1. Brand Consistency: Your fonts, colors, and images are consistent across all platforms.
2. Up-to-date Information: Regularly post fresh content, including news about your business and clear instructions for potential customers ready to make a purchase.
3. Positive Sentiment: Showcase positive reviews and testimonials from happy customers. Not only does this show that people love your products or services, but also that you reciprocate that love.
4. A Full Digital Story: Not just a single chapter, but a variety of chapters that help define the culture, values, and uniqueness of your business. 

It is important to remember that your brand—both offline and online—should consistently represent your values and commitment to serving others.

Now, it’s your turn to take action! Assess your online presence, make necessary changes, and see your brand shine.