Friends,
My daughter just celebrated her 6th birthday. What?!?!? I can’t even believe I’m typing that. I swear I was just bouncing her to sleep yesterday…Kids are the perfect reminder of just how fast time flies and how quickly things change.
And boy is that also true of technology. Social media, SEO, Websites, Digital Marketing – each category has had significant changes that are impacting whether or not our prospects and customers are seeing us online.
Here are a few examples:
Millennials consider Instagram to be the Most Important Social Media Site on the Web. (Internet Trends Report) It’s time to familiarize yourself with this site and learn how to effectively connect with twenty and thirty-somethings on their desired channel.
They now only show three Google Local Listings (instead of seven) on page one of a search. This is why it’s even more important to know how to optimize your local listing.
When you publish a post to your Facebook Business Page, on average, only about 10-15% of your audience even has a chance to view the post. The rules have changed. It’s important to understand how and when to invest in Boosting Posts and Facebook Advertising.
It’s not good enough for your site simply to shrink down to fit the device. Your site should functionally change so that it is ‘Thumb-friendly’ for the searcher. If they get frustrated by your poorly responsive site, they’ll leave.
This is just the tip of the iceberg. Below are my latest social media keynotes and workshops where I help businesses, marketers and salespeople understand the latest changes and how to capitalize on them.
| Digital Marketing Keynote Highlights – Corey Perlman |
Tired of social media overviews with no actionable takeaways? Would you prefer that your attendees leave with a specific to-do list they can immediately implement? Put them through an eBoot Camp and watch your conference evaluations soar!
Session objectives:
1. 5 ways to makeover your LinkedIn profile and impress visitors.
2. The proper way to use your Personal Facebook Page for business.
3. The new rules of company Facebook pages and how to capitalize.
4. How to properly use Instagram for maximum business impact.
5. A strategy for creating compelling content that will engage your audience.
6. How to use Video and Images to rise above your competition!
Interactive, engaging and fun!
Duration: 90-minutes or 2.5 hour programs are available.
Audience: Business owners, small businesses, franchises, marketers
Each social media platform serves a different purpose along the sales cycle. Your attendees will learn the best ways to use their digital profiles to create new business opportunities, generate repeat business, and earn referrals.
Session Objectives:
1. How to prospect using LinkedIn and turn cold calls into warm leads.
2. 5 Ways to Makeover your LinkedIn profile and Impress visitors.
3. How to stay ‘Top of Mind’ with prospects and customers without frustrating or annoying them.
4. The secret to deepening the relationship with customers so they’re not just hearing from you at invoice time.
5. A content strategy to help you be known as a thought-leader in your industry.
Duration: 90-minutes
Audience: Business executives, sales people, marketers, entrepreneurs
People make buying decisions based on what they see online. Are you confident in all of your online assets? Attendees will get a checklist of improvements they can make in every area that they are being evaluated.
Session Objectives:
1. 7 website mistakes almost every business makes and how to fix them.
2. 5 Ways to Makeover your LinkedIn profile and Impress visitors.
3. The good, bad and ugly of your personal Facebook Profile.
4. How to be proactive and protect your online reputation on sites like Google and Yelp.
5. How to efficiently monitor social media for brand reputation management.
Duration: 90-minutes
Audience: Small businesses, business owners, franchises, marketers
