I've been doing a lot of research on QR codes lately, and I'm excited by the possibilities of them for mobile marketing. Today I sent out a Tweet about how I love QR codes. I quickly got a response from @michaelbeaton: To be honest, I don't understand the attraction. A bar code with more info? [...]
Despite an article on the New York Times blog today about how geo-location services haven't caught on, recent announcements from Facebook and Yelp highlight the fact that businesses and marketers are paying close attention to this space. Geo-location services, if you're not familiar, allow people to "check in" with their smart phones to physical locations [...]
Today SCVNGR, the check-in game that may just be the one location-based service to succeed next to the goliath Foursquare, announced that the game is now global. It was previously limited to the United States. Location-based games such as SCVNGR have a great deal of potential as marketing tools, and can be a very unique [...]
You've read the reports, seen the experts authoritatively tout that their method works, and have heard from SEO gurus that they know what Google wants. "Google likes....", "Google wants to see...." The question is: How do they know that? Did Google tell them? Do they have some kind of inside track to one of the [...]
Bloggers and others who are responsible for creating content often need to find a photo to illustrate a point or create impact. Often, they go to Google Image Search, but the majority of the photos there are not licensed for free use. In addition, it can be difficult to find relevant, quality photos. Flickr has [...]
AUTHENTICALLY SOCIAL
by COREY PERLMAN
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.