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If you’re like me, you’ve spent your entire social media existence navigating the newsfeed vertically – scrolling from top to bottom on Facebook, Instagram, LinkedIn, and Twitter.

The younger generations have grown up navigating social media much differently – scrolling left to right (think IG/FB Stories, Snapchat, etc.).

Stories, carousel posts, and Reels are important, and we need to understand them as part of our overall social media strategy when it comes to targeting younger buyers.

Key Takeaway 🔑

At least once a week, utilize Stories. Here are some ideas:

  • On Location: Company events, industry conference, community event
  • Behind the Scenes (BTS): Assembling a product, visiting a client, documenting your process, meet the team
  • Informative: Step-by-step instructions, How-To posts, Myths vs Truths, This or That

Which one of the ideas above will you try first? Be sure to tag me @coreyperlmanspeaks so I can give you a digital high-five 🖐 and follow along on your social media journey. I’m excited to see what you come up with!

Be sure to stay tuned each week for more tips from my series Minute Mondays! 1 Minute ⏰ 1 Tip 💡

Have an awesome week!

Corey