The Secret Sauce to Shareable Social Media Content (and How to Find It!) Ever wonder why some social media posts take off while others fizzle out? The key might lie in whether your content sparks a “share-worthy” reaction. Think about it: we’re more likely to share content that makes us say, “We should try this!” or “I can

Are you proud of your profiles? Our agency, Impact Social has had some really cool clients over the years. One of my personal favorites was a group of motorcycle dealerships across the Midwest. I took my team to one of the dealerships and, as we toured the showroom, it took our collective breath away. Each

LOW ENGAGEMENT? – ONE GOAL ↙️ for your business. Many of you think your digital brand should be made up primarily of your products or services, and that’s just simply not the case. 🏁Humanize your brand by highlighting your PEOPLE.🏁 In the video below, I show an example of a business I pulled live from

Alert: You’ve received a negative review. If you’ve been in business for long enough, you’ve inevitably received an email or alert with those fateful words.  It doesn’t mean you’re a bad person or run a bad business, but it hurts just the same. I get it. I remember when I wrote my first book, eBoot Camp, and I woke up to a 1500-word diatribe of how

A non-negotiable for an effective social media strategy . . . With over 15 years of experience as a digital marketing agency, a few hard and fast rules have made themselves clear. One more than any other is the importance of having a Content Calendar.  A well-thought-out content calendar is a business’s best friend, ensuring all team

I Just Googled You (Part 2!) Steal My Checklist! Last week, I shared with you the importance of having a positive first impression on Google. It can literally be the difference between making or losing a sale. This week, I want you to take action! Go check yourselves out on Google and see if you