A non-negotiable for an effective social media strategy . . . With over 15 years of experience as a digital marketing agency, a few hard and fast rules have made themselves clear. One more than any other is the importance of having a Content Calendar.  A well-thought-out content calendar is a business’s best friend, ensuring all team

I Just Googled You (Part 2!) Steal My Checklist! Last week, I shared with you the importance of having a positive first impression on Google. It can literally be the difference between making or losing a sale. This week, I want you to take action! Go check yourselves out on Google and see if you

I Just Googled You! Has a prospect ever said that to you? Even if they haven’t voiced it, I promise they’ve checked you out online before doing business with you.  If hearing that makes you feel confident and secure, then congratulations, you are acutely aware of your digital profiles and know they are active, alive,

🎤Questions from the Stage I apologize for the lengthy delay since I last emailed you! The speaking season has officially started—and boy, has it been a busy last couple of weeks. From dentists to home builders to sales leaders, I’m delivering the message that being more authentic on social media delivers better results.  I wanted

Talk more about your baristas, less about your coffee I’m back with another episode of Authentically Social! I’m searching for real-world examples of people or brands being authentic on social media and seeing positive results. If you come across an example you deem worthy of being Authentically Social, please send it my way.  Here’s the video:

Don’t die with your music still in you . . . As many of us do, I found myself taking a quick break this morning, scrolling through Facebook, when this photo appeared in my memories. Oh boy, 15 years feels like a lifetime ago. I remember actually feeling overwhelmed and busy at the time. Before