My family just finished the Harry Potter Movie series (all eight of them!) and so I have stories, heroes and Hogwarts on the brain!
It got me thinking about the story we are telling through our social media channels and who should be Harry (the hero) and who should be Dumbledore (the guide).
I believe we should NOT be the hero in our social media story. The role of Harry Potter should be played by our clients, customers and social media following. We should be Dumbledore – the guide that is helping Harry along his heroic journey.
So how do we make our fans, followers and customers the heroes of our social media story?
1. Case Studies. Sharing stories of how others have succeeded and how we’ve supported them in their journey.
2. Interviews. Getting them to tell their story and how we’ve helped them along the way.
3. Asking for input. Instead of posting content, we pose questions. We let our audience guide the conversation and deliver the goods!
4. Thank you’s. Harry was always good about thanking the people who helped him along the way. Ronald, Hermione, and Neville to name a few! When we tag other people or businesses for their support, we turn the spotlight from us to others.
What are some other ways that we can make others the heroes of our social media story? 
I encourage you to go out and evaluate your digital marketing content. Who’s the hero in your story? Find ways to make yourself and your business less Harry and more Dumbledore!!
Book recommendations: 
I have three dear friends who have launched books this week. Below are the titles and brief descriptions. These are all colleagues that I’ve learned a ton from over the years and I’d be honored if you’d support them by purchasing their book. You won’t regret it!
In The Business of Friendship, Shasta Nelson, a friendship expert, unpacks the distinct ways we can make work relationships the healthiest they can be, both for the sake of the employee and the mission of the company. She inspires readers to see why friendship is crucial to our health and our careers and teaches us exactly how to develop the supportive and meaningful connections we need.
The greatest joy and fulfillment are within your reach, but they require an enduring Promise to The One…someone you might not expect. It’s not your boss, your spouse, your children, or others-no, the ultimate commitment is The Promise you make to yourself to discover your purpose and gifts and share them with the world.
The Focus Project is a book designed to provide answers and solutions to the challenge of focusing in an unfocused world. Combining street science and institutional research alongside his own personal focus project, Qualman delivers practical advice on doing the important things instead of a bunch of things.