Happy Monday to you! 

Did you enjoy the game last night? As a diehard Dolphins fan, it’s a tough pill to swallow to see the Pats win another one. But next year is our year! Or just one before I die please! 🙂

Anyway, I learned a valuable content marketing lesson during the Super Bowl a few years ago. Sunday afternoons were my time to sit at the coffee shop and share a social media case study from the week before with our subscribers. I was excited about this Sunday, because not only was it Super Bowl Sunday, but I had a really good study to share. I was on a roll – firing away at the keyboard like a man possessed! When finished, I had had a blog post meant for the Social Media Hall of Fame! 

I clicked publish and waited for the ‘likes’ and ‘comments’ to roll in. Crickets. Not a single interaction. What was wrong with these people? Didn’t they know brilliance when they read it? That post died a sad and lonely death. 

One year later…

I scrapped my normal Sunday Case Study and offered a free copy of eBoot Camp! for the person who guessed the score of the big game. Answers and engagement came rolling in. It was the most engagement I’d ever received for one social media post. Point taken. 

Creating compelling content is all about striking a chord with your audience. On Superbowl Sunday, my audience is focused on fun, football and friends. Not social media advice.

This week, think about what your audience is focused on. It’s the beginning of February, a new month with new challenges and new opportunities.  What can you publish that will strike a chord with your audience? Publish with your heart in the right place and your mind focused on the people digesting your content.