AI, Algorithms, and Attention Spans—Oh My!And you might ask yourself... how did I get here? One minute you're replying to a comment... the next, you're three “For You” pages deep into cold case theories, grilled cheese hacks, and a guy explaining the algorithm like he’s Morpheus from The Matrix.Welcome to the wild world of doomscrolling—something [...]

Your Bio Is Broken (But We Can Fix It)You’ve got 5 seconds.That’s about how long someone takes to decide whether or not to follow you, click your link, or move along. And guess what they’re looking at? 👉 Your bio.Your tiny piece of digital real estate that has the power to either convert or confuse.Unfortunately, [...]

What an action figure taught me about brandingSocial media's been buzzing with a throwback-style trend: people creating custom action figure mock-ups of themselves — packaging and all. It’s clever, it’s quirky, and it actually serves up a masterclass in branding. LET’S GO DEEPER ⤵What makes this action figure trend more than just a clever social media [...]

Your Customers Have Moved. Did You Follow Them?You know that feeling when you walk into a room and instantly realize… you don’t belong?That’s exactly how I feel every time I open X (formerly known as Twitter). These days, it feels more like showing up to the wrong party—loud, chaotic, and filled with people you don’t [...]

This casino bet big on breaking an old rule... and won!I’ll never forget the time I hit a big three-card poker hand at a casino. It was one of those moments where your heart starts racing, your hands shake a little, and you can’t believe what just happened. Naturally, I wanted to snap a quick [...]

🚨 Instagram Shake-up! 🚨 What You Need to KnowFeeling a little whiplash from all the recent social media updates? You're not alone! I’ve made some big changes to my 2025 Keynote Presentations based on what has transpired in the last 20 days. And there’s more to come! Instagram has made some recent updates that we wanted [...]

Bueller! Bueller! Don't Miss This Guide to Crushing Social Media in 2025 ( + LinkedIn Secrets Included!)Just like Ferris Bueller squeezed a lifetime of fun into one day, we squeezed a ton of tips and strategies into this email!   Here’s what we are sharing with our clients on taking their digital content to the next [...]

Bluesky: A New Hope for Social Media?Friends, I hope our American subscribers had a fun and relaxing Thanksgiving holiday. I spent the week with my wife’s family in beautiful San Diego, California and we had an amazing time. We spent a lot of time on the water as the San Diego weather did not disappoint. For [...]

Life Moves Pretty Fast: A Social Media Check-In Just like Ferris Bueller said, ‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’Can you believe 2025 is almost here?!? As we rush towards the end of the year, let’s take a moment to assess our social [...]

Don’t You Forget About Me Is there a better movie/song combo than The Breakfast Club and that Simple Mind’s classic? You can hear two notes and instantly be taken back to the perfect ending of that cult classic.  Like the kids in The Breakfast Club, we all desire to connect and be remembered. And in business, that can [...]