Your Secret Weapon Against AI (Spoiler: It’s You)AI’s Not Coming For You (Unless You Let It)Recently, I had an eye-opening convo with my friend David, a fellow speaker and thought leader. We’ve been around the block (and the speaking circuit), so we didn’t sugarcoat anything. AI is here. It’s smart. And yes - it can [...]

Your Instagram posts Just Became Google-FriendlyYou’re scrolling Instagram, avoiding the latest viral trend or scandal (any Coldplay fans out there?!?) and a quiet little notification pops up that says your content might start showing up in Google search.Wait… what? Your Reels?Your posts?Your captions with the perfectly timed dad jokes?Yep. All of it. As of July [...]

AI, Algorithms, and Attention Spans—Oh My!And you might ask yourself... how did I get here? One minute you're replying to a comment... the next, you're three “For You” pages deep into cold case theories, grilled cheese hacks, and a guy explaining the algorithm like he’s Morpheus from The Matrix.Welcome to the wild world of doomscrolling—something [...]

Your Bio Is Broken (But We Can Fix It)You’ve got 5 seconds.That’s about how long someone takes to decide whether or not to follow you, click your link, or move along. And guess what they’re looking at? 👉 Your bio.Your tiny piece of digital real estate that has the power to either convert or confuse.Unfortunately, [...]

What an action figure taught me about brandingSocial media's been buzzing with a throwback-style trend: people creating custom action figure mock-ups of themselves — packaging and all. It’s clever, it’s quirky, and it actually serves up a masterclass in branding. LET’S GO DEEPER ⤵What makes this action figure trend more than just a clever social media [...]

Your Customers Have Moved. Did You Follow Them?You know that feeling when you walk into a room and instantly realize… you don’t belong?That’s exactly how I feel every time I open X (formerly known as Twitter). These days, it feels more like showing up to the wrong party—loud, chaotic, and filled with people you don’t [...]

This casino bet big on breaking an old rule... and won!I’ll never forget the time I hit a big three-card poker hand at a casino. It was one of those moments where your heart starts racing, your hands shake a little, and you can’t believe what just happened. Naturally, I wanted to snap a quick [...]

🚨 Instagram Shake-up! 🚨 What You Need to KnowFeeling a little whiplash from all the recent social media updates? You're not alone! I’ve made some big changes to my 2025 Keynote Presentations based on what has transpired in the last 20 days. And there’s more to come! Instagram has made some recent updates that we wanted [...]

Bueller! Bueller! Don't Miss This Guide to Crushing Social Media in 2025 ( + LinkedIn Secrets Included!)Just like Ferris Bueller squeezed a lifetime of fun into one day, we squeezed a ton of tips and strategies into this email!   Here’s what we are sharing with our clients on taking their digital content to the next [...]

Bluesky: A New Hope for Social Media?Friends, I hope our American subscribers had a fun and relaxing Thanksgiving holiday. I spent the week with my wife’s family in beautiful San Diego, California and we had an amazing time. We spent a lot of time on the water as the San Diego weather did not disappoint. For [...]