Friends, I was on a call with a client this week and as we were wrapping up, he wanted to share one more thing. He asked if I remembered a video I posted on Valentines Day. Valentines Day? That was like 47 emails ago!

He jogged my memory by telling me every detail about the video. It was the greatest wedding engagement video you’ll ever see. If you didn’t see it, here it is:

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Isaac’s Live Lip-Dub Proposal

He finished by saying that he’d shared that video with hundreds of his friends and family. “It was one of the most creative videos I’ve ever seen, I just wanted to say thanks for sharing it,” he said.

His words struck a chord with me for a couple of reasons:

1. Video can impact people like nothing else. If you’re not sharing video, you should.

2. I didn’t create the video, but I got credit for sharing it! We are curators of content and, if we share it with our tribe, they attribute some of the value to us.

3. I hope this doesn’t cause you to just start posting viral videos willy-nilly. That’s the wrong approach. It has to make sense. Keep in mind – I posted that on Valentines Day so it made sense…that day! We need to make sure there’s a valid reason we are posting the video.

4. We should be collecting an inventory of great videos. If you’re not using, you should be as it’s a great place to keep this list of videos. Then you call pull from there when the time is right.

As I finished my conversation with my client, we both shared a laugh at the elevation of the bar this gentleman had just set for his future anniversary gifts. How could he top that?!?!?