- Tell people ahead of time that you’re going live.
- Make sure you have a strong internet connection.
- Write a compelling title and description for the Live segment.
- Create long-standing engagement with customers by offering high-valuecontent via LinkedIn, Facebook, Instagram, Twitter and email.
- If using your phone, turn the phone horizontal BEFORE going live.
- Try not to hold the device. The optimal device is a laptop or desktop.
- Mention commenters by name.
- Have a bulleted outline of topics you’d like to cover.
- Allow the segment to go for at least 10 minutes to help Facebook createan audience for you.
- Look at the camera as often as you can.
- Stay relaxed. It’s okay to make mistakes, just have fun and deliver value.
- If possible, have someone with you to monitor the comments and let youknow when there are questions.