Are there ways to use your personal profile more? It obviously depends on the industry, but if it makes sense for your business, double down on messaging coming from your personal page to promote your business in order to reach a wider audience.
Use your company to help you push the boulder up the hill in terms of sharing compelling content for your business page. Whether your team is 5 people or 500, get them actively engaging to help spread the message of your company on social media by sharing your posts, commenting on them, liking posts, etc.
At this point, though, If you’re using Facebook to market your business, you have to have an ad budget. So what is the right amount of money to spend on a Facebook ad budget? To really see results, we recommend to start with a minimum $200 budget.
If you don’t have that, don’t worry – we would suggest focusing on Boosted posts, which is promoting organic content that you’re putting out on your Facebook page with a smaller sum like $20 or $50, rather than creating a full ad campaign. Boosting posts just takes a simple click of a button, so it’s a great place to start! It’s a very good way to build your brand by boosting events or sharing value-add content.
If you are able to have a larger ad budget, there are quite a few different categories where you can utilize those dollars for Facebook advertising. Figure out what you’re trying to achieve with your advertising and which of the following would be the best fit: