Do you know how to truly determine whether your website is fully optimized for mobile viewing? Not sure? Try the Thumb Test. Does your site pass? Try the test on every page, including one of the most important - the registration or purchase page. This is what we need to strive for when making our [...]

Want a new way to deliver content to customers and prospects? Wondering how Alexa can help you out? The Amazon Echo and Dot are voice-activated devices that can perform an array of tasks from simple voice commands. Setting up your own flash briefing for the Echo allows you to deliver prerecorded audio content to customers [...]

Instagram is stepping its video game up by introducing IGTV in its newest update. This new platform allows users to upload videos that are up to an hour long to Instagram, in addition to the shorter clips on Instagram Stories. Since brands and businesses can now create longer video content, this means that a whole new [...]

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are some strategies to keep in mind: Facebook allows you to access insights and target audience segments by thousands of different purchasing [...]

  I got to go back to my roots yesterday and do a Website Optimization audit for a client. Although many things have changed in the world of SEO, some things remain the same. One of those things is having critical keyword phrases as part of your homepage content. Google sees the searcher as their [...]

  Facebook's Newsroom recently announced that they would be making some changes to the platform specifically for creators, in the form of new tools and experiences. The biggest change will be for video, so the changes made will be within Live With, Facebook Stories, and Watch Party. New tools will feature polling for Live Videos, [...]

I love Delta Airlines. They have been my primary choice of airline for many years. I recently received an email from them with the opportunity to upgrade one of the legs of my trip to first class. As I was working through this transaction, I couldn't help but notice the title of the page where I [...]

  "The Mob is Fickle." Gladiator 2000. This is one of my favorite lines from the movie and I use it often when talking about the ebbs and flows of social media popularity. It can be very frustrating for a business to spend time and money on a social media site only to see it [...]