Facebook is becoming more and more of a visual sharing platform, and it's important that your content looks great and stands out! Whether you want to create graphic quotes, tips, infographics, photo collages, blog covers, or any other visual item, you'll need the right tools. There are plenty of graphic design programs out there, [...]

Tell people ahead of time that you're going live. Make sure you have a strong internet connection. Write a compelling title and description for the Live segment. Create long-standing engagement with customers by offering high-value content via LinkedIn, Facebook, Instagram, Twitter and email. If using your phone, turn the phone horizontal BEFORE going live. Try [...]

I was skeptical at first, but it took about five minutes of episode one for me to fall in love with the hit show, This is Us. I sit cross-armed at first - promising myself I'll keep it together. And about midway through, the inevitable lip quiver begins. I'm a softy for family drama. But my [...]

In almost every presentation I give, the question always comes up about my opinion on content automation. To ensure we're all on the same page, content automation is creating content in advance and then using an automation tool to post to your social media sites in the future. For obvious reasons, this practice can be [...]

Friends, I'm back from a crazy few months of travel - Chicago, NY, LA, Ohio, Virginia, oh my! The bad news from a busy travel cycle is my lack of communication to you! The good news is I'm giving you a copy of my slide deck from my latest keynote: 7 Social Media Best Practices. [...]

As most of you know, I've been very bullish on Facebook Live as a strategy for our clients. One of our clients, Ciao Bambino (A Luxury Travel Agency for Families), is posting weekly Facebook Live segments by their travel agents. During these segments, the agents talk about their favorite destinations and why it's a perfect [...]