Twitter is a highly popular social networking medium that allows you to share information in 140-character messages.  I have to admit, when I first got started on Twitter, I didn’t really understand the point.  It just seemed like a less interesting, basic version of Facebook, and I wasn’t sold!

Over time, I noticed that more and more of my favorite brands, people, and friends were on Twitter, and that it was kind of fun to share, read, and learn from others.  Twitter became fun and beneficial on a personal level, but it can also greatly benefit a business.  Let’s take a look at some of the ways that Twitter can add value to your business.

  • 500 Million Users: And counting! Twitter continues to grow, and is certainly one of the most popular social networks.  Think of how many people you can reach with this medium.  You can reach thousands of followers in days that would take months to reach in a traditional way.
  • Free Marketing: Businesses can use Twitter to “tweet” products, services, deals, ideas, and much more.  It’s your own mini (free) advertising stream!
  • Connections: Sometimes it’s hard for big companies to connect with their consumers.  The sheer number of people versus the company is huge, and it’s a tough bridge to gap.  With Twitter, you can respond to tweets and carry on conversations very easily, due to the short conversation style.  This provides great feedback, new ideas, and opinions of your product or service in real time.
  • Target: Through a Twitter search, you can look for specific followers that would benefit from your product or service.  This allows you to do more targeted marketing, and ensure that you’re reaching those who would be interested in your business.
  • Jobs: Twitter is a great place to advertise job openings.  Simply tweet information about the position, and drive traffic back to your website.
  • Testimonials: Businesses can “re-tweet” positive images and words that praise their product or service.  This live promotion is great for business, and allows others to see these mentions in real time.

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