Since we all have hit the pause button, or at least have slowed down, on our businesses for the time being, it's a great opportunity for us to work on the important but not urgent areas that in normal times would often get pushed to the side. One of these things we can use this [...]
I recently got to chat with my friends David Newman and Jess Todtfeld about social media marketing in these strange times, and particularly about video and virtual presenting. We discussed the seemingly endless amounts of video options available to us, which can be overwhelming. When trying to figure out what services to use and where to spend your [...]
How are you staying in touch with colleagues, clients, friends, family in this time of self-isolation? I know we've all been on seemingly endless amounts of video calls at this point - sometimes it can be hard to keep track of them all! "Will my one meeting finish in time for me to join the next one?" [...]
It is a challenging time for everyone - we're all facing a new normal (at least for the foreseeable future), and trying to make the most out of a scary and unpredictable situation. Our team is looking for ways to support you during this difficult period. So what do we do with our unexpected downtime? Here are some Do's [...]
The Coronavirus is impacting every industry, and the speaking industry is no exception. But if I'm going to be off the road, I'm going to do it the best I can! :) But my decrease in spring travel can possibly be to your benefit. Something that's been in my Important/Urgent box for the last [...]
I recently did a private consultation session with a fellow speaker, and we went through some important LinkedIn makeover points. I wanted to share some of these changes we discussed that we all could benefit from. 1. Photos- There are two important photo sections: your profile picture and background image. Ideally, your profile picture will be a professional [...]
Hello Friends! If you've read my books or seen me speak, you know I'm a firm believer in VALUE over promotional content. You've also heard me say that it's okay to occasionally promote if you've earned the right with the consistent value you provide. With that, I hope you'll indulge me as I'm excited to announce a [...]
A topic my team and I discuss quite a bit is how are we utilizing Facebook Business Pages now that Facebook has changed the rules? It's important to adapt our strategy, or get left behind. Facebook no longer allows us to organically, effectively connect with our audience without spending ad budget. In my latest LinkedIn Live video, I am [...]
Everyone has a story. But what about an Instagram Story? If you have yet to use the feature with any regularity, make 2020 the year you start (or amplify) your Stories. The reason I think Instagram Stories are so important today is because using Stories will help you reach a larger audience you might be currently missing. There is a [...]
Going Live isn't just limited to Facebook anymore...LinkedIn has officially introduced their Live feature for beta testing! You currently need to use a third-party tool to broadcast your Live video, so I've gone Live using a great tool called Streamyard.com. On my first LinkedIn Live, I offer some ideas to see better results in 2020 from your digital [...]
AUTHENTICALLY SOCIAL
by COREY PERLMAN
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.
