Alert: You've received a negative review.If you've been in business for long enough, you've inevitably received an email or alert with those fateful words. It doesn't mean you're a bad person or run a bad business, but it hurts just the same. I get it. I remember when I wrote my first book, eBoot Camp, and I woke up to a 1500-word diatribe of how much my [...]

A non-negotiable for an effective social media strategy . . .With over 15 years of experience as a digital marketing agency, a few hard and fast rules have made themselves clear. One more than any other is the importance of having a Content Calendar. A well-thought-out content calendar is a business's best friend, ensuring all team members stay [...]

I Just Googled You (Part 2!) Steal My Checklist!Last week, I shared with you the importance of having a positive first impression on Google. It can literally be the difference between making or losing a sale. This week, I want you to take action! Go check yourselves out on Google and see if you find [...]

I Just Googled You!Has a prospect ever said that to you? Even if they haven't voiced it, I promise they've checked you out online before doing business with you. If hearing that makes you feel confident and secure, then congratulations, you are acutely aware of your digital profiles and know they are active, alive, and ready [...]

🎤Questions from the StageI apologize for the lengthy delay since I last emailed you! The speaking season has officially started—and boy, has it been a busy last couple of weeks. From dentists to home builders to sales leaders, I'm delivering the message that being more authentic on social media delivers better results.  I wanted to [...]

Talk more about your baristas, less about your coffeeI'm back with another episode of Authentically Social!I'm searching for real-world examples of people or brands being authentic on social media and seeing positive results. If you come across an example you deem worthy of being Authentically Social, please send it my way. Here's the video: Take action: How can [...]

Don't die with your music still in you . . . As many of us do, I found myself taking a quick break this morning, scrolling through Facebook, when this photo appeared in my memories. Oh boy, 15 years feels like a lifetime ago. I remember actually feeling overwhelmed and busy at the time. Before [...]

Do borders and logos make photos less authentic? As mentioned last week, Authentically Social is officially in my hands and soon will be in yours! I will let you know when it's available for pre-launch, and it will be ready to ship on January 9th. I'm so excited to share this book with you and help you become [...]

Today is the day to give back . . . and share on social! Today is #GivingTuesday and a perfect time to introduce you to Principle #12 of my new book, Authentically Social. Please enjoy the following excerpt from the book—I look forward to sharing it with you when it launches on January 9th!  Principle #12: Doing [...]

Authentically Social Spotlight | Going Beyond Business on LinkedInOn the first #AuthenticSpotlight episode, I shared a story about my friend Joe and the recent post he made on LinkedIn. He decided to dedicate a post to one of his mentors and asked others to join in on the conversation as well. By giving sincere appreciation and turning [...]