Bluesky: A New Hope for Social Media?Friends, I hope our American subscribers had a fun and relaxing Thanksgiving holiday. I spent the week with my wife’s family in beautiful San Diego, California and we had an amazing time. We spent a lot of time on the water as the San Diego weather did not disappoint. For [...]

Life Moves Pretty Fast: A Social Media Check-In Just like Ferris Bueller said, ‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’Can you believe 2025 is almost here?!? As we rush towards the end of the year, let’s take a moment to assess our social [...]

Don’t You Forget About Me Is there a better movie/song combo than The Breakfast Club and that Simple Mind’s classic? You can hear two notes and instantly be taken back to the perfect ending of that cult classic.  Like the kids in The Breakfast Club, we all desire to connect and be remembered. And in business, that can [...]

Reminder: Remember … you got a rep to protect!Can you name this movie in one gif?? You got it! A classic among classics. Why stop at Grease when you can recreate grease lightning in a bottle with Grease 2?!? Among the countless lessons they taught us in this riveting sequel, the one we will focus [...]

Are You Down with O.P.P.?Standing on stage, surrounded by eager faces, is both exhilarating and terrifying. The hours of preparation mean nothing if my message doesn't resonate. This might be a similar fear that haunts many of you when trying tobuild an engaging online presence in the world of social media. You've prepared and you’re [...]

The debate everyone is talking about… 👀Personal vs. Business pages, of course! 😏Remember those early days of Instagram, when it was primarily a platform for sharing cute photos of our pets and vacation photos? Now, it's a bustling marketplace where businesses of all sizes are vying for attention. But when it comes to building your brand, [...]

Is Your Content a Commercial or a Conversation?Before I step on stage for a presentation, I secret shop profiles from attendees in the room. One of the things I’m looking for is how engaged their audience is with their content. More often than not, it’s a one-way conversation that looks more like a commercial than [...]

Crack the Algorithm CodeHave you ever felt like your awesome videos were falling flat on social media? You're not alone. The digital landscape is changing faster than you can say 'viral video.' Let's dive into why your amazing content might not get the love it deserves.As a speaker, capturing video has always been a top [...]

The Secret Sauce to Shareable Social Media Content (and How to Find It!)Ever wonder why some social media posts take off while others fizzle out? The key might lie in whether your content sparks a "share-worthy" reaction.Think about it: we're more likely to share content that makes us say, "We should try this!" or "I can totally relate!" [...]

Are you proud of your profiles?Our agency, Impact Social has had some really cool clients over the years. One of my personal favorites was a group of motorcycle dealerships across the Midwest. I took my team to one of the dealerships and, as we toured the showroom, it took our collective breath away. Each motorcycle [...]