The other day I spoke with one of our periodontal clients, and he made a comment that really resonated with me. He said that the more informed his prospective patients are before the consultation, the more likely they are to proceed with the dental surgery. He compared it to buying a car—and the amount of effort people put into [...]
This past week, I got the chance to take over the National Speaker's Association Instagram account for one day. As a 10+ year member, I took the opportunity to share reasons why I'm a devoted member and help promote their national conference coming up in July. It provided me with some positive exposure, their followers [...]
Reports this week say that both Facebook and Instagram will begin to roll out a feature that will allow publishers the option to hide 'like' counts on posts. The option will go for both personal as well as business posts. Here is my response to being asked what my stance on this change is and [...]
Happy Friday, Friends. When the pandemic was in its early stages, I was asked to be on a show to discuss social media best practices during times of crisis. That interview is below—but it's not the focus of why I am writing you today. The interview was sent to me recently, and I found myself [...]
I don't know about you, but my bracket was busted before it began. On the contrary, if Baylor wins, my wife and daughter will win the whole thing – gotta love March Madness! Yesterday I was asked to do a customized virtual workshop for a group of high-end kitchen & bath dealers – so I [...]
Sorry, that was harsh. But it's true. There is an old sales adage that it takes seven touchpoints to convert a prospect into a customer. Arguably, that number has doubled, even tripled, with the rise of digital and the fall of our attention spans. But you can’t get past the first touchpoint if you fail [...]
I have been a huge Dale Carnegie fan since I took the course back in 2004. His principles have impacted my life both professionally and personally, and I am a firm believer that they are just as relevant today as ever before. When it comes to creating compelling content, this Dale Carnegie Principle should be [...]
Prior to the pandemic, I was a habitual Starbucks visitor. People would jokingly refer to the local Starbucks as "Corey's Starbucks," as they'd see me there, in my same chair, day in and day out. I favored other local coffee shops for their specialty coffee but still found myself at "Corey's Starbucks" more often than [...]
Years ago, QR codes were all the rage for businesses to promote their website, online directory, or social media profiles. The goal was to make it easy for people to pull out their phones and quickly get to these sites and take action. Here at Impact Social, we generated codes for our clients and created [...]
If you've been connected with me for any length of time, you already know my stance on flashy new social media sites - I believe you should focus on a few instead of being a Jack of All Social Media Sites, Master of None. However, I also believe we should be taking full advantage of all the [...]
AUTHENTICALLY SOCIAL
by COREY PERLMAN
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.
