I'm often asked why I talk about certain social media sites and not others. The answer is simple: I talk about the sites where our clients have seen results—and I ignore the rest. Over the past decade, we’ve seen more appointments made, phones ringing, and cash registers ca-ching on LinkedIn than any other platform. It’s [...]
Happy Friday, Friends! I hope you had a great holiday season and your New Year is off to a happy and HEALTHY start! Although January is almost over, I thought it would be helpful to share a few social media resolutions that can set us all up for success in 2022. Our company is also [...]
This week sort of feels like the eye of the holiday storm - a small break before we batten down the hatches and get in holiday mode once again. It's a chance to get back to business and finish the year strong. But for many small businesses, this is a year they'd love to forget. [...]
When companies come to us with concerns over low social media engagement, we immediately look for a common symptom in their social posting strategy. Instead of having a variety of categories that make up a dynamic digital story, we often find a sea of static images that look more like a company brochure than an [...]
Based on the engagement results we've seen from our clients, the short answer is YES! One particular client of ours was struggling with a lack of engagement on his LinkedIn posts. He was posting consistently but with very little interaction from his contacts. When we looked at his posts, we noticed a pattern of articles, links, [...]
Happy Friday, Friends! I'm back with another five links to make you better at business and life! Here are your fast five for the week: Do you love coffee? Once the pandemic hit, we were forced to become more in-home coffee drinkers, and Jess (my better half) became obsessed with finding amazing coffee. We discovered Four Sigmatic [...]
Be the light and give the gift of laughter. The world is not a perfect place, and if we need proof of this, we can usually turn to social media. There's a negative connotation that comes with social media because of how negative it has become. But where there's a challenge, there's an opportunity! How [...]
1) Watch this video: This is a 3-minute clip from a recent keynote about being the wise owl instead of the squawking parrot. 2) Check out this app: Gemini Photos. It's really cool. It scans your phone's photo library and helps you delete duplicates and blurry photos. In less than 10 minutes, I had deleted over 300 [...]
Happy Friday, Cool People! I've been on the road the past two weeks, and in both presentations, I encouraged my audiences to take The One-Take Challenge! So, what is the One-Take Challenge? I am glad you asked. The One-Take Challenge is shooting a video for social media, knowing that you only have one take to do [...]
Vegas baby. Vegas. Yep, after almost two years away, I was back in Sin City for the National Speaker's Association Annual Conference. It felt so good to be back paying $12 for sparkling water fluctuating between 116 degrees outside and -47 inside. Besides reconnecting with many of my speaker friends, I heard some amazing presentations [...]
AUTHENTICALLY SOCIAL
by COREY PERLMAN
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.
