For almost two years, Mark attempted to sell me life insurance. He’d call me, send me emails and we’d even meet for lunch a few times. I just wasn’t interested. He finally stopped trying. A few years later, I had a daughter. I woke up one morning thinking how much of a bad father I [...]

Your Title Tag. Still the most important sentence you'll ever create on the web. I've been speaking on the topic of Internet Marketing for over ten years. Most of what I spoke on back then has changed so much that it wouldn't be relevant in today's digital world. But the exception is Title Tags. They [...]

Video has always been a highly effective way to engage a  digital audience. And Twitter is finally jumping on the video bandwagon. Twitter is bringing video to its platform through an innovative service called Vine.  Vine is a mobile app that allows you to "capture and share short looping videos," according to Twitter's website.  These [...]

For as long as we can remember, Google has been the go-to site for searching.  They dominate search market share and their rivals have never really threatened their supremacy.  As Google attempted to take social market share from Facebook (Google+), Facebook is now looking to claim their stake in the search space. Introducing Facebook Graph [...]

Every year, new trends come and go as quickly as New Year's resolutions. But one digital trend we are paying very close attention to is a strategy called 'Native Advertising'. According to Mashable.com, "Native advertising integrates high-quality content into the organic experience of a given platform."  In other words, you advertise within the normal parameters [...]

This year, one of the greatest speakers and authors of our time passed away - Dr. Stephen Covey. Dr. Covey had a tremendous impact on how I manage my time and the areas where I spend that time. Although I first heard it many years ago, to this day, I still refer to the time [...]

If you have a Facebook page, you may have noticed the "Promoted Posts" feature, or the small "Promote" wording at the bottom of a post.  Promoted Posts allow personal and business page posts to become more widely seen, or to appear higher up on news feeds.  Surprisingly, Facebook only allows approximately 16% of your fans [...]

Pinterest, the popular social network that allows you to "pin" your favorite recipes, crafts, quotes, and more, recently launched two brand new features. Pinterest is in line with the trends, and one of those is to include business in social media.  More and more businesses are utilizing Facebook, Twitter, and LinkedIn to generate business and [...]

There are many social media platforms where you can engage with customers and advertise your business.  These may look unique, perform differently, and have various interfaces, but one thing should always remain the same - a consistent brand. No matter the size of your company, it's important that you maintain consistent branding across all digital [...]

LinkedIn is the most popular social network among professionals and has active executives from all Fortune 500 companies. As with its rivals, LinkedIn is adding new features at a steady pace and we want to make sure you're on top of the latest changes. The changes are meant to help businesses, as well as be [...]