When you create a Facebook, Twitter, or LinkedIn page for your business, it's meant to be interactive. This is the perfect place for customers and prospects to come and learn more about you and what you have to offer. You can share value with your readers, and engage them in conversation. One of the biggest [...]
Twitter is a highly popular social networking medium that allows you to share information in 140-character messages. I have to admit, when I first got started on Twitter, I didn't really understand the point. It just seemed like a less interesting, basic version of Facebook, and I wasn't sold! Over time, I noticed that more [...]
Press releases are a great way to get news about you or your business out to a local or national audience. A release syndicated to the right audience can generate publicity, awareness and credibility in a quick and cost effective way. The first step is crafting the release. Here are a few tips for creating [...]
It's everyone's favorite way to spend some free time - "pinning" great recipes, ideas, and desired products. What is this new and innovative online space? It's Pinterest. Pinterest is the latest marketing tool and social networking platform. It utilizes pictures to share ideas and products, and can be quite influential in the world of marketing. [...]
A question I'm often asked is about how Google determines where to rank Websites on their search engine. First of all, we know that it's crucial to have a solid website that draws people in. Even after our site passes an outsider's test, what does that mean for your Google rank? Google can be [...]
Whenever I ask my audience about the benefits of social media, the first answer is always the same: Leads! And I agree, leads are one of the best ways to measure social media success. But I also like to talk about other benefits to having a strong digital footprint. One of those is credibility. What [...]
I can't tell you how nice it is to be writing this from the same old laptop I've been using for three years. Everything is the back to normal. The dust in-between the keys, the ridiculous amount of photos on my desktop, and the same icon on the bottom that keeps jumping up and down. [...]
It's not often that the whole world is captivated by one single event. The Olympics have kept us up late, and on the edge of our seats cheering on our country and favorite athletes. So with Olympic fever in full swing, I thought I'd introduce the first ever eBoot Camp Olympic Pentathlon! Five events and [...]
If the guy who always sits in the third row of my presentations is right and social media is just a fad that will soon disappear, then all we'll be left with is our Website. Okay, so even if social media is here to stay, that doesn't mean the social media sites we know and [...]
I'm often asked about LinkedIn's premium subscription and whether it is worth the investment or not. Since everything I've taught on LinkedIn has been with the free service, I've never recommended upgrading. But a recent experience has opened my eyes to the advantages of using the paid service. I'm a huge Jimmy Buffett fan and [...]
AUTHENTICALLY SOCIAL
by COREY PERLMAN
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.