Instagram is the one of the most popular social media platforms on the planet, with seemingly everyone on the site. But are you utilizing Instagram to its fullest potential when it comes to your business? Make sure your caption includes a Call to Action: ask a question and invite your audience to tell you something. You [...]
If you can manage to be 'Top of Mind' when a prospect moves from research mode to buy mode, you have an excellent chance of winning their business. The challenge is staying on the radar without frustrating or annoying the very people you're hoping to eventually serve. Here's a list of do's and don'ts for winning the [...]
Is Staying ’Top of Mind’ with prospects from the time they're in research mode to when they’re ready to buy. And doing so without frustrating or annoying them. Here are just some of the ways we help our clients stay connected to their audience: And here are a few best practices for maximum effectiveness: - [...]
When you boil down Social media, it’s about sharing information with your friends, peers, co-workers, family and followers. If you like something you’ve read on the web, You can tweet it, share it on Facebook, post it to LinkedIn, Digg it, Stumble it, buzz it, email it and that’s just the tip of the proverbial [...]
As a business professional, have you ever really stopped to think about the massive audience you have at your fingertips via the world wide web? The web is the status quo for how information is found today. If your child gets sick, is your first trip to the doctor's office or to your computer? I'm [...]
Many of my clients are restaurant owners. Restaurant owners are a unique group of professionals, many of whom are hesitant to enter the social media space. However, along with being a restaurant owner comes a whole new set of social media challenges. Tripadvisor.com recently reported that an estimated 87% of travelers look to the web [...]
I can scarcely remember a time in my professional life when I was as excited about an email as when I received the invitation to Mashable Connect 2011. This invitation-only event brought together 300 of some of the most influential digital leaders across a wide range of industries including marketing, consumer electronics, entertainment and more. This [...]
Recently I've made a committment to blog more consistently. Why, you ask? Well that's a great question and a great blog topic for this week's post. There are literally dozens if not hundreds of reasons to blog so, of course, the following list is by no means extensive but these are a few reasons that [...]
Sometimes it's the little things that count in making a good first impression. Favicons fall into that category. What's a favicon? A favicon is that little 16 pixel square image that captures a recognizable bit of your brand and presents it at the beginning of your website's address (URL) in a web browser's address bar [...]
Apple is known for its eye-catching products and cutting-edge technologies. Products like the iPhone and the iPad have been complete game-changers in their respective industries, often creating new ones as they go along. But this new app for the iPhone will blow your mind. Dramatic, I know. But I’m totally serious. It’s called [...]
AUTHENTICALLY SOCIAL
by COREY PERLMAN
In a world cluttered with curated content and polished posts, Authentically Social is your ticket to breaking free from the facade and building a real connection with your digital audience.
